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Author: Peter Krasilovsky

This author has written 1625 articles
Home Peter Krasilovsky
GoodBye Pennysaver:  Is There Life Left In Shopper Publications?

GoodBye Pennysaver: Is There Life Left in Shopper Publications?

  • May 26, 2015
  • Peter Krasilovsky
  • Classifieds, Newspapers, Traditional Media

Is there life left in local, broadsheet "shopper" publications that highlight home and trade businesses and things for sale? Not according to OpenGate, a $3 Billion LBO firm that abruptly laid off workers for Pennysaver USA, the industry's largest company,…

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AOL's Sale to Verizon: All Eyes on Mobile and Video

  • May 12, 2015
  • Peter Krasilovsky
  • Advertising Networks, Mapping, Mergers & Acquisitions, Mobile, Online/Interactive, Video, Video, online

Verizon's announcement today that it will buy AOL for $4.4 billion is a bid to get beyond dumb pipes and airwaves to get deeply into mobile and video. By doing so, Verizon, a $200 Billion company, hopes to play on…

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UT San Diego Sale: Online Isn't Adding Value to Traditional Media Sale Prices

  • May 8, 2015
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, Traditional Media

Today's announcement that UT San Diego and its eight regional publications will be acquired by Tribune Publishing's Los Angeles Times for a slightly better-than-fire sale price of $85 million (plus $100 million in pension liabilities) points to several things. 1.…

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BIA/Kelsey Bookshelf: 'The Internet of Things'

  • May 7, 2015
  • Peter Krasilovsky
  • Devices, Google

Last year, like millions of others, I bought a Nest thermostat. It is connected to my WiFi, and I can use its iPhone app to turn off the heat from the Airport. It also knows if we aren't home, and…

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Facebook Focuses Hard(er) on Small Business

  • April 30, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences, Facebook, SMBs

Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The company currently reports that it has 40 million…

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Signpost Raises $20.5 Million to Provide CRM-Based SMB Services

  • April 28, 2015
  • Peter Krasilovsky
  • Funding, Online/Interactive, Social

Signpost announced today it has raised a new $20.5 Million round, which will let it build out an evolved, CRM-based "close the loop" strategy of tracking SMB digital sources via transactions, social media, websites and email. The current round has…

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ReachLocal Now Captures SMB Leads from Across the Web

  • April 27, 2015
  • Peter Krasilovsky
  • Online/Interactive, SMBs

Leads are coming from everywhere, and the digital marketing firms have adjusted to this reality. ReachLocal, for one, has now opened up its ReachEdge lead conversion and marketing automation software. It now has the capability to track leads and other…

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$139 Billion in Local Ads: The Word with BIA/Kelsey Chief Economist Mark Fratrik

  • April 23, 2015
  • Peter Krasilovsky
  • Forecasts, Online/Interactive, Television, Local, Traditional Media

Local ad spending reached $137.9 billion in 2014, and will see a slight boost to $139.4 billion in 2015. We talked with BIA/Kelsey Chief Economist and SVP Mark Fratrik about the new research (interview below). Every year, BIA/Kelsey issues a…

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FiveStars Links Growth to Big Data Analytics; Projects 8,000 + SMB Customers by Year-End

  • April 22, 2015
  • Peter Krasilovsky
  • Coupons/Deals, SMBs, Social

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium…

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MyTime to Compete for Scheduling, SMB Marketing Services

  • April 21, 2015
  • Peter Krasilovsky
  • Funding, Mobile, SMBs

We've long seen scheduling as a possible anchor for SMB marketing services (coupons, leads, promotions, analytics, upsells et al). Obviously, we are not alone. More than 75 players are positioning themselves to lead the way in scheduling, including MindBody, Booker,…

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Pingup's Mark Slater: Why 'Task Completion' Scheduling is Key to LODE

  • April 17, 2015
  • Peter Krasilovsky
  • Local On-Demand Economy, SMBs

More than 75 companies are now providing scheduling solutions, resulting in a super fragmented marketplace where no single company has even five percent of the existing market. One by-product of the glut: the need for a one stop, API-driven product…

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Pingup’s Mark Slater: Why ‘Task Completion’ Scheduling is Key to LODE

  • April 17, 2015
  • Peter Krasilovsky
  • Local On-Demand Economy, SMBs

More than 75 companies are now providing scheduling solutions, resulting in a super fragmented marketplace where no single company has even five percent of the existing market. One by-product of the glut: the need for a one stop, API-driven product…

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The Chairman’s Session at BIA/Kelsey NATIONAL: The Top Four Things to Know

  • April 16, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, BIA/Kelsey Store, Conferences

Video is now available for purchase from the third and most evolved edition of BIA/Kelsey NATIONAL, which took place March 25-27 in Dallas. At the show, we saw that industry leaders were in general agreement that major progress has been…

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The Chairman's Session at BIA/Kelsey NATIONAL: The Top Four Things to Know

  • April 16, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, BIA/Kelsey Store, Conferences

Video is now available for purchase from the third and most evolved edition of BIA/Kelsey NATIONAL, which took place March 25-27 in Dallas. At the show, we saw that industry leaders were in general agreement that major progress has been…

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Groupon Re-thinks Its Ambitious SMB Platform

  • April 14, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Local On-Demand Economy, Mergers & Acquisitions

Groupon is apparently thinking hard about dismantling its ambitious SMB platform, and refocusing on its core strengths in prepaid deals, goods and travel. Reports have come out saying that Groupon is offering to sell its Breadcrumb POS platform, which had…

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A Look at Amazon’s Entry into Home Services

  • April 13, 2015
  • Peter Krasilovsky
  • Local On-Demand Economy, Online/Interactive, Social

Amazon Home Services has been in beta since November and has now formally launched. The service will take on Angie's List, Home Advisor and a slew of new players in the increasingly crowded home services space (i.e. Pro,com, Serviz, Home…

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A Look at Amazon's Entry into Home Services

  • April 13, 2015
  • Peter Krasilovsky
  • Local On-Demand Economy, Online/Interactive, Social

Amazon Home Services has been in beta since November and has now formally launched. The service will take on Angie's List, Home Advisor and a slew of new players in the increasingly crowded home services space (i.e. Pro,com, Serviz, Home…

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Thanx CEO Zach Goldstein: 'Let's Call Them Card-Linked Services, Not Offers'

  • April 8, 2015
  • Peter Krasilovsky
  • Online/Interactive

The BIA/Kelsey "Status and Review of Card-Linked Offers, 2015" report, which is based on in-depth interviews with industry leaders, has generated a lot of interest among the various shareholders of card-linked offers and non-advertising marketing solutions (including financial institutions, tech…

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Thanx CEO Zach Goldstein: ‘Let’s Call Them Card-Linked Services, Not Offers’

  • April 8, 2015
  • Peter Krasilovsky
  • Online/Interactive

The BIA/Kelsey "Status and Review of Card-Linked Offers, 2015" report, which is based on in-depth interviews with industry leaders, has generated a lot of interest among the various shareholders of card-linked offers and non-advertising marketing solutions (including financial institutions, tech…

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LogMyCalls Acquires CallSource's Media and Publishing Division

  • March 31, 2015
  • Peter Krasilovsky
  • Call Monetization, Mergers & Acquisitions

Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…

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Recent Posts
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  • Local On-Demand Economy: Flipping Local Search As We Know It
  • GoodBye Pennysaver:  Is There Life Left In Shopper Publications?
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