Yesterday we wrote about network-affiliated local television stations using their Web sites as distribution points for network content. NBC Universal has announced it will redesign all of its local station Web sites to handle multimedia content such as video and…
Following Neal's comments earlier about direct distribution of content that could increasingly render middleman distribution channels unnecessary, CBS has done something similar with its famous "Survivor" reality show. Though CBS is a distribution channel itself, in this case it is…
With all the media coverage and business activity surrounding online video, and with the Super Bowl coming up, one would expect the annually hyped set of ads to get some broadband play. PaidContent has a roundup of where you can…
Social search is something that has gained a lot of attention and business activity in the past year, especially from Yahoo! (Flickr, MyWeb, 360). The next logical place for social search is video, and it already has been applied to…
Google's well-publicized earnings announcement yesterday overshadowed another notable piece of news about the company. The San Jose Mercury News reported that Google is working with Florida-based VoIP Inc. to possibly add voice calling to its network of offerings, which can…
To add to Greg's post last week about My Yahoo!, there was an interesting article in The New York Times yesterday about the site's usage and strategy. The Times reports that as of December, there were 30 million Americans that…
To add to Greg's comments on the strengths and potential of My Yahoo!, see our post earlier this month about Yahoo!'s expressed plans for the personal hub.
Microsoft will be an integral part of the IPTV revolution, running the software that will reside in the set-top boxes of IPTV systems for Verizon, AT&T and BellSouth. As in the PC market, it has made a very smart and…
Blogger Jennifer Slegg uncovered today that Google is experimenting with rich media ads. The undisclosed plan will, according to Slegg's sources, involve site targeted campaigns (rather than contextual) and have interstitials (those that precede a link's destination), expanding ads and…
PaidContent reports today that CBS Digital president Larry Kramer announced the network will offer all of its NCAA March Madness coverage online for free. The coverage will be ad supported, and Kramer likened it to AOLs Live 8 coverage which…
PaidContent reports that a new social networking site for Teens called Tagged has received funding. Little is revealed about the business model, but it will be difficult for anyone entering the space to gain market share from MySpace. The average…
Om Malik has an interesting take on what constitutes the term "News 2.0" (the latest phrase within the Internet buzzword parlance that started with "Web 2.0"). There are many high-traffic news sites out there, he contends, that don't create any…
An interesting piece in today's New York Times about HD radio. Better described as "digital radio", the technology allows broadcasters to fit three additional channels in the space now occupied by just one. A digital signal also allows for much…
This just in from the bizarre item of the day department. A new trend in local advertising? Probably not, but good for a quick laugh on a Tuesday.
One thing seems to stand in the way of Rupert Murdoch's march toward a broadband empire: the broadband network itself. This BusinessWeek article outlines his plans to compete with cable and telecom "triple play" bundles by updating News Corp.-owned satellite…
In December, we wrote an Advisory about toolbar strategies employed by portals, IYPs and others. The benefit, in a nutshell, is to cement the brand into a user's browser, or desktop, which all but guarantees repeat use and exposure. The…
Here's an interesting concept that circumvents some of the challenges of integrating advertising in online maps. SEW points out that the rooftop ads probably aren't for the sake of online mapping satellite imagery; they actually target commercial flights as they…
Microsoft Corp. announced Friday that it will step up its adCenter online ad platform to handle all the paid search results that appear on MSN search. Currently about 25 percent of sponsored links come from adCenter, and the rest are…
The Washington Post's Leslie Walker penned an interesting post-CES piece today about IPTV. From the article: No single company put everything together into a magical product at the Consumer Electronics Show this year, but you didn't need much imagination to…
Rupert Murdoch has announced the integration of downloadable video, VoIP and IM to MySpace, which News Corp. acquired for $580 million in July. These moves are intended to drive use of the wildly popular social networking site and boost ad…
