Snap Relaunches

The San Jose Mercury News has an interesting article today about cost-per-action advertising, and the relaunch of search engine Snap by serial entrepreneur and paid search luminary Bill Gross. Interestingly, cost-per-action could begin to receive more attention and use among…

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The Virtual Googleverse

Business 2.0's Future Boy has a very interesting column about Google's possible plans for Google Earth. The company is moving toward letting users design and create objects on its virtual Earthscape using simple 3-D modeling software. These can be representations…

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Yokel Launches

We spoke with Scott Randall, CEO of shopping engine Yokel, recently about the site's market positioning and some of the challenges of building an online shopping model (majority of conversions happen offline, difficulty in tracking consumer's, lack of inventory data,…

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What’s in a Name?

Om Malik also reports on the quickly consolidating telecom landscape and the corresponding branding game being played. It seems now that AT&T-owned Cingular could soon change its name to, well, AT&T. Many questioned the name change from SBC to AT&T,…

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adCenter: Open for Business

After months of testing, and a very limited rollout to an invite-only list of small businesses, Microsoft's today announced the details of its adCenter SEM platform. The press release is here. AdCenter's selling points include better targeting options than Google's…

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Bundling: a Boon for Cable Cos.

Just as Comcast's first-quarter revenue growth (announced last week) was attributed to bundled service packages, this CNet article today points out that Time Warner Cable has experienced something similar. Quadruple-play offerings (voice, data, video and wireless) will become standard in…

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Spotback Launches

A new personalized news site called Spotback launched yesterday that will customize news based on the aggregate tracking of an individual user's behavior. This will involve tracking how users manually customize their news and rate stories they have read. Techcrunch…

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MyNewPlace Launches

Another player has launched in the online real estate vertical. MyNewPlace deals with rentals only and specializes in apartment complexes where it can form relationships with a single point of contact that represents many units. This strategy has allowed it…

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AT&T News Everywhere

Yahoo! and AT&T have extended their current relationship (Yahoo! exclusive content and an optimized My Yahoo! portal are offered to AT&T broadband customers) to now also offer integrated voice services. The voice-enabled Yahoo! messenger will be offered free to AT&T…

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