The New York Times' John Markoff has an interesting write-up today on a location-based service gaining traction in Japan, based on the technology of U.S.-based GeoVector. Achieving a similar end as mobile visual search, it uses a combination GPS, Web,…
Google is testing video ads, suggesting that it might be interested in moving from a paid content model to an ad-supported one that could be integrated with AdWords. In addition to testing the software, Google is no doubt testing the…
This morning we had the chance to catch up with InfoSpace about its newest local online search product launch, named Find It. InfoSpace is an interesting company that holds the rare position of having parallel initiatives in both local online…
Right Media yesterday launched the Right Media Exchange. We were briefed a couple of weeks ago on the new service, which will be an open media exchange where advertisers and ad networks can bid on ad inventory. Publishers can likewise…
Netscape has had quite a history in over the past 10+ years. After igniting the Silicon Valley mid-to-late '90s tech boom by pioneering the browser, it has taken on many shapes and sizes. Now its owner, AOL, hopes to turn…
Back in April, hyper-local community and user-generated content site Backfence announced the acquisition of Bayosphere, Dan Gillmor's San Francisco Bay Area-based user-generated content and blogging Web site. CEO Susan DeFife just e-mailed me to let me know the site has…
I'm at the Where 2.0 conference in San Jose all day. The conference setup is a singular track of rapid fire sessions —many of them 15 minutes in length involving a single speaker with trusty Power Point deck in hand.…
Loren Baker at Search Engine Journal points to a Jupiter Research study that shows search engine marketing budgets increasing. More campaigns are also being formed as overall SEM revenues are on the rise. This is happening as education and evolution…
Search Engine Journal also reports on a survey about the interest in online video advertising among marketers. We've been looking at online video and IPTV over the past year and have anticipated its implications for advertisers, particularly local and SME…
Some news from around the local media world this week:—The Washington Post's Leslie Walker examines the trend of "hyperactive Web browsing" a generational usage pattern online that defines what portion of a Web page is viewed before a user moves…
A few news bits from the interactive media world this week:—Online search and contextual advertising firm Marchex announced yesterday that it will buy Open List. Open List has a vertical and local aggregation platform for reviews and listings data that…
Here is some news from the past few days in case you missed it (or we missed it):—The biggest event of the past couple of days that we haven't blogged about yet is the partnership formed between eBay and Yahoo!.…
Vodafone UK announced earlier this week that its mobile TV service has reached 100,000 subscribers and more than 70,000 streams per day. The service, known as SkyMobile TV, is the result of a partnership with British broadcaster BSkyB formed in…
After Microsoft acquired video game advertising company Massive late last month, the concept of placing ads in video games seems to have gotten more attention from the media and investment community. We've blogged at length about video game advertising and…
As we mentioned yesterday, Windows Live Local has launched its third version, a sizable improvement that deserves a closer look. We examine the product in this week's Local Media Journal (published today), and below is part of that article with…
Microsoft today signed a deal with infoUSA to license its business listing database. This will bring 13.5 million U.S. businesses into MSN Local Search and Windows Live Local Search — a significant data boost that will complement the new feature…
Last week, Matt Booth and I were briefed on the third release of Windows Live Local, which has some impressive new features that have gone live (obvious pun not intended) today. As we pointed out in an Advisory in March…
Not a lot of time to blog today, but Google has fired the latest shot in the quickly developing search engine marketing space by adding the capability for advertisers to distribute video ads throughout its content network. Marketers will be…
Just a quick note to announce that a new ILM Advisory has been released today that examines Yahoo!'s and Microsoft's new and enhanced SEM platforms. A summary of the Advisory can be found here and here is the official cover…
Barry Schwartz at SEW pointed to an item on the Google Blog on Monday that announced Google's plans to integrate AdWords with Google Base. We speculated on this possibility in the Nov. 3, 2005, issue of Local Media Journal (after…
