The majority of U.S. Realtors prefer online real estate to newspapers, according to a new report from Peter Zollman's Classified Intelligence. Fifty-one percent of real estate agents surveyed said they advertise online. Many likewise plan to cut back newspaper spending…
The San Jose Mercury News' Dean Takahashi writes about using a MySpace profile as an advertising vehicle. Lots of businesses large and small have caught on to this concept and it will continue to grow. We wrote about the local…
A pair of reports released this week forecast IPTV subscriber and revenue growth for the next four years. Both Gartner and Research and Markets predict solid growth for IPTV by 2010. The growth of IPTV will have implications for local…
Yahoo! continues to integrate different forms of social media. This time the venue for the integration is Yahoo! Maps. Om Malik's blog reports that Yahoo! Local today will bring in the Flickr photo-sharing service and Upcoming, a social online calendar…
There has been substantial coverage today on the ad deal formed between eBay and Google. There is a lot to this deal, notably the pay-per-call advertising implications brought by the integration of eBay-owned Skype and Google's extensive online ad network…
We often cite U.S. Census Bureau data that report e-commerce accounts for only 2.5 percent of total U.S. retail spending (the rest is offline). Here is an indication that this is shifting. If this is true, it could have considerable…
Search Engine Watch speculates that Yahoo!'s Panama search engine marketing platform could be here sooner than its recent delays have indicated.
Last week we previewed local product and inventory search provider NearbyNow. The company has since announced a key partnership that will form the basis of its local search model going forward. Its partner is the Eastridge mall in San Jose,…
Last week, we wrote about local product and inventory search provider NearbyNow (an extended write-up of the company is in this week's Local Media Journal and coming tomorrow on the blog). A key part of NearbyNow's model will be to…
In the online video space, video-sharing site YouTube has launched an advertising model that appears to be its first effort to monetize its explosive popularity (the site received 16 million unique U.S. visitors in July, according to comScore Media Metrix).…
Today I had the chance to speak with Scott Dunlap, CEO of NearbyNow, which has an interesting model for bringing inventory data online to drive offline conversions. There is very little I can say at this point because of embargoed…
Here is a roundup of news from around the social networking world this week:— The San Jose Mercury News reports on the various services that surround MySpace and have ridden its coattails to success. As we recently analyzed in this…
New features can be found on Google Talk today, including unlimited file transfer between users and voicemail capability. If someone isn't "available" in Google Talk, you can record a message that is then sent to that person's e-mail address as…
Google announced today that it has partnered with coupon distributor Valpak to provide electronic coupons that are served with business listings in Google Local. At launch today, this will include 20,000 coupons from Valpak's existing advertisers. We've long advocated the…
From the Friday Brain Candy Department, here are two entertaining videos on the long tail.This one from Chris Anderson's Long Tail Blog: an aesthetically pleasing (though admittedly promotional) video on the long tail and Anderson's book (which I plan to…
The always insightful Mark Glaser has an interesting column on "old think" vs. "new think" in the media.for example:Oldthink: Thinking professional editors are the only ones who can decide what the important stories are each day.Newthink: Realizing we have the…
In our recently released special report on the newspaper industry, we profiled a few partnerships between traditional publishers and online players and speculated about future arrangements. One potential deal that clearly made sense involved WebVisible, a provider of interactive online…
Google today announced that it will pay $900 million to be the exclusive paid search provider of MySpace. Yahoo! previously provided its search platform to run ads throughout the MySpace network. Fox Interactive Media will integrate Google paid search throughout…
Seattle-based Marchex today announced the launch of MyZip.com, which will implement the company's existing 75,000-plus ZIP code Web sites. Marchex will position MyZip.com as a destination for local directional content and information and as the umbrella brand around its individual…
Yesterday, AdMission Corp. announced that Hearst Newspapers has chosen it to provide its suite self-serve ad placement products in the publisher's print and online products. This includes AdMission's Classifieds, Spotlight Ads, Directories and Marketplace solutions. In our recent newspaper report,…
