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Author: Mike Boland

This author has written 1992 articles
Home Mike Boland

UGC: To Be or Not To Be III

  • January 5, 2007
  • Mike Boland
  • Online/Interactive, Social, User-Generated Content

Sebastien Provencher reproduced a MarketWatch article on his Praized Blog that goes into great detail about most of the major trends in online social media and user-generated content. It's a nice state of the union on where these technologies are…

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Mobile Local Search Enhancements From MapQuest

  • January 4, 2007
  • Mike Boland
  • City Guides, Hyper-Local, Mapping, Mobile, Online/Interactive

MapQuest announced today that it will enhance its MapQuest Mobile product and make MapQuest Navigator available on BlackBerries from Sprint and Nextel. MapQuest Mobile is a mobile local search platform available on any cellphone, which requires only a free download.…

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Newspaper News Bits II

  • January 4, 2007
  • Mike Boland
  • Newspapers, Online/Interactive

Following up on yesterday's post about merging online and print newsrooms, here is an interesting piece from newspaper industry expert and Editor and Publisher columnist Steve Outing. He warns that strategies in integrating online and print news operations should even…

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Placeblogger: Geotargeted Blog Search

  • January 4, 2007
  • Mike Boland
  • Blogging, Conferences, Hyper-Local, Microsoft, Online/Interactive

I'm a bit late on this but LostRemote and Search Engine Watch report on the launch of blog directory Placeblogger. The site is backed by the Center for Citizen Media, whose executive director is prolific blogger and Drilling Down on…

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SME Ad Challenges and Opportunities in ’07

  • January 3, 2007
  • Mike Boland
  • Ad Sales, Online/Interactive, SMBs

Search Engine Guide editor Jennifer Laycock writes about how small businesses fit into the online advertising ecosystem. A prescriptive look at online ad buying strategies for SMEs (in going up against the big guys), it dives into lots of the…

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Newspaper News Bits

  • January 3, 2007
  • Mike Boland
  • Newspapers, Online/Interactive

A few interesting developments have come out of the newspaper world over the past few weeks. As we reported last week, The Wall Street Journal offered the print paper and online access for free all day yesterday. The paper has…

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Click-to-Call: A Case Study

  • January 3, 2007
  • Mike Boland
  • Call Monetization, Online/Interactive

MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…

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What Are Your Top Online Products?

  • January 3, 2007
  • Mike Boland
  • Online/Interactive, Web 2.0

The always influential Michael Arrington at TechCrunch lists the top online products (I hesitate to use the term "Web 2.0") that he can't live without. It's interesting to skim the list and see his reasons for these picks. Though I'm…

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SME Advertising on Craigslist

  • January 2, 2007
  • Mike Boland
  • Classifieds, Online/Interactive, SMBs, Social

ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…

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Google: The Parlance of Our Times

  • December 29, 2006
  • Mike Boland
  • Google, Online/Interactive

Gary Price reports (via Search Engine Land) that "Google" has ranked second in Merriam-Webster's Word of the Year survey. The ranking pertains to the use of Google as a verb (i.e., to "Google" someone or something). Stephen Colbert's "truthiness" took…

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A Look at Underlying Mapping Technology

  • December 29, 2006
  • Mike Boland
  • Mapping, Online/Interactive

Barry Schwartz over at Search Engine Land points to an interesting St. Louis Post Dispatch article about the software and development processes from the likes of Navteq that sit underneath Google Maps, Yahoo! Maps, MapQuest and others. It's an interesting…

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Jupitermedia Pushes Into Recruitment

  • December 29, 2006
  • Mike Boland
  • Online/Interactive, Verticals

PaidContent reports that Jupitermedia has acquired online tech job Web site JustTechJobs.com, signifying a possible move into online classified verticals. It's not completely clear whether this is a strategic acquisition or a financially driven one (paidContent suggests the latter), although…

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Triple Play Heats Up in Key Markets

  • December 28, 2006
  • Mike Boland
  • IPTV, Online/Interactive

Things continue to heat up in the world of triple play. AT&T last week announced that it will begin to roll out its U-verse (IPTV, wireless, data and voice bundle) package on a limited basis in the San Francisco Bay…

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Google Newspaper Ad Pilot Program a Success

  • December 28, 2006
  • Mike Boland
  • Google, Newspapers, Online/Interactive

The Washington Post reports that Google's initial program to sell remnant newspaper ad inventory has been a considerable success thus far, and that it will expand the program. This will be a key ingredient in Google's overall plan to be…

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Online Real Estate Continues to Rise

  • December 28, 2006
  • Mike Boland
  • Online/Interactive, Verticals

Following up on the post earlier this week about vertical search, here is a breakdown of the rise in usage of real estate Web sites from the Pew Internet & American Life Project (via eMarketer).

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SME Volume Ramping Up

  • December 28, 2006
  • Mike Boland
  • SMBs, Yellow Pages

The Small Business Administration has released its annual report on the small business economy. According to the SBA, a new high was reached in 2005 of 25.85 million small businesses in operation. More from Inc.com.

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Online Ad Growth in ’07

  • December 27, 2006
  • Mike Boland
  • General Marketing, Online/Interactive

The 360 Blog breaks down some upward trends in online marketing and predicts their fate in the coming year. The takeaway: More online spending as others have predicted (see longer term forecast in The Kelsey Group's Global Yellow Pages Forecast);…

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The Verticalization of Local Search II

  • December 26, 2006
  • Mike Boland
  • Online/Interactive, Verticals

I read an interesting blog post last week at Bill Slawski's SEO by the Sea. He takes a step back to reaffirm that search and local are a great fit for each other, especially for finding things offline to buy…

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Netflix Passes the ’Grandmother Test’ …

  • December 26, 2006
  • Mike Boland
  • Online/Interactive

... or in this case, the mom test. My mother just signed up for Netflix, which was a telling sign for me that the company has been able to break through to more of a mainstream audience. Though, Netflix doesn't…

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Finding Post-Holiday Local Deals

  • December 26, 2006
  • Mike Boland
  • Online/Interactive, Shopping, offline, Shopping, online

Yahoo! Tech writes about some of the ways you can sniff out local post holiday deals on electronics. There will surely be a torrent of sales in the coming week as retailers try to move excess holiday inventory  especially…

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