A new white paper was released today by The Kelsey Group that looks at recent trends in online video use and advertising. This is a trend we've also covered in previous posts, and it was a big theme at the…
You may have noticed we made some enhancements to the blog. These are part of an ongoing process to evolve the blog in various ways. You'll continue to see changes in both form and function over the coming weeks, as…
Following the post on the verticalization of mobile search, I was able to talk to mobile search startup GoUAskMe. Unlike the SMS based local search tools cited in that post, the company is trying to ride the growing wave of…
A few notable things have happened around the local search and media worlds so far this week. — As mentioned earlier, Local Matters launched a new local search destination. — Google announced a series of refinements to its search technology…
GigaOm's NewTeeVee blog has screenshots of YouTube's freshly integrated inline video ads. This is another example of the experimentation happening with online video advertising, to find a better and more seamless ad delivery method than the largely despised pre-roll ad.…
A new report from Accenture confirms much of what we already know to be true: that the majority of online product research leads to offline conversions. Specifically, it reported that 67 percent of survey respondents prefer to make purchases in…
This week, I've had the chance to talk to a handful of local search start-ups. It is interesting to get a glimpse of products in development, and telling of the many angles there are to attack this important space. Yesterday,…
Classified aggregator Oodle has partnered with increasingly popular social network Facebook. A post on the Oodle blog last night from CEO Craig Donato goes into detail. This distribution channel for Oodle makes sense, given the classified activity that happens in…
For subscribers of The Kelsey Group's Interactive Local Media Program, a new report is available that examines Citysearch's recent moves to redefine itself. This includes last week's redesign, new personalization features and the integration of small-business video ads. It also…
This week saw a healthy dose of Web site redesigns and feature enhancements. After Citysearch's landmark relaunch on Wednesday, Superpages.com has redesigned its search page (via Greg Sterling). Yell.com also earlier in the week launched a new look and feel…
As was announced by IAC head of media and entertainment Peter Horan from the stage at Drilling Down on Local, Citysearch will integrate small-business video ads throughout its site. The partner of choice for the video production and creative is…
Tangentially related to local (as far as social networking has growing ties to local search) is the unprecedented power of social networking that was shown yesterday in the much hyped Digg HD-DVD debacle. The transparency and collective will that we’ve…
There is a lot happening in the local search and media worlds today. Here are some notables. Yahoo! has coughed up $680 million for the remaining stake in online media exchange Right Media. It previously owned 20 percent of the…
Check out this YouTube clip of Marge Simpson using Google Maps and a variety of other local online activities. It’s a good parody of online media for a Friday afternoon, which takes jabs at Google, online shopping and online gaming,…
Coming off NearbyNow's $5 million B round, I had the chance to talk to CEO Scott Dunlap today. Part of this announcement is an expressed goal to be in 103 U.S. cities by November (Dunlap stated this goal to me…
As we’ve expressed in past writing, the targeting abilities and architecture of IPTV could open up some interesting local advertising opportunities (also see TKG White Paper From Reach to Targeting: The Transformation of TV in the Internet Age). But it’s…
I only have time for a quick post, but it strikes me how so many local search plays are launching SMS-based search services. As noted earlier, NearbyNow has this; vFlyer launched a mobile search product today; Vehix.com plans to do…
MapQuest today announced a partnership with GM's OnStar division that will allow online users to send maps and turn-by-turn spoken directions to their OnStar devices. This falls in line with the cross-platform personalization that we’re seeing a lot of in…
PagesJaunes has launched its anticipated 3-D mapping engine in Paris. The Praized Blog has the scoop. Our past coverage of 3-D mapping is here, here and here.
Local.com announced today that it will launch a basic version of its Local Promote service for small businesses. The full version of Local Promote ($39.95 per month) is a tool offered to businesses to establish a Web presence with a…
