Summary Local and vertical online search company Marchex today announced the rather bold move of launching 100,000 local search sites. Yes, that's right, 100,000. The move represents the culmination of years of work in assembling a portfolio of URLs and…
Avvo CEO Mark Britton posted today on the Avvo blog about a change the site will make to its flagship rating system, which we wrote about here. The automatically generated rating system was getting questioned by many lawyers and users…
Summary Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey (n = 4,123) today that shows interesting data around consumer preferences for mobile devices and advertising. These are important data, as any embryonic area requires…
As reported last week, Blinkx today officially unveiled its new contextual ad matching technology for video content, known as AdHoc. The company has also partnered with both Lycos and InfoSpace to provide its video search technology as an additional feature…
The week of the iPhone's launch has begun, and the needle on the hype-o-meter has begun to twitch. The official launch is on Friday, and you can expect a fair amount of pushing and shoving as everyone tries to get…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. On the Road, Talking 'Local Local' and 'National Local' You learn a lot from talking to local…
Summary Video search engine Blinkx has taken a considerable step toward monetization by developing an ad serving technology that contextually matches advertising with video clips. Known as Blinkx AdHoc, this will offer a few different ad formats including insertion of…
Answering the question posed yesterday ("Where do we go from here?"), Yahoo's first move out of the gate in the post Terry Semel era was to acquire high school and collegiate sporting site Rivals.com for a rumored $100 million. This…
R.H. Donnelley's DexOnline got a face-lift, rebranding and a few functional enhancements yesterday. The new site, known as DexKnows.com was launched throughout Dex's 14-state region and includes new personalization features (MyDex) and enhanced maps. These provide a noticeably improved site…
The New York Times reports today on the many directions possible for Yahoo! in the wake of Terry Semel's resignation as chief executive. Among this range of options is everything from giving up on paid search (outsourcing Google to place…
Summary Google has shown a clear interest in beefing up the content that is available to users in Google Local and Google Maps. A few months ago, it announced new features to its Local Business Center to allow businesses to…
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full. Yellow Pages Is a Growth Industry A challenge that every marketing person faces is to determine the…
Comcast this week announced that it will open up its own island within the virtual world of Second Life. Second Life is increasingly becoming a marketing venue for companies that wish to reach the young and tech-savvy set that play…
Summary Paul Jahn at Search Engine Guide writes today about how fraudulent user reviews can be particularly damning to local search sites. Users are smart, he contends, and can sniff out a fake message from a business owner or constituent.…
Summary The New York Times today continues the ongoing discussion of the iPhone's potential as a game changer and its possible shortcomings. It brings up the challenge that could arise in getting consumers accustomed to a radically different interface that…
Business 2.0's Erick Shoenfeld reports on a movement today to see if you can get by without the five major search engines, consisting of Google, Yahoo!, Microsoft, (including MSN and Live Search), Ask and AOL. Search Engine Land reports there…
Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…
After Hellman & Friedman's well-publicized return on DoubleClick when it sold its stake in the company to Google in April, there seems to be an uptick in the interest among private equity firms in online investments. The latest is NexTag,…
In case you missed them, here is a compilation of blog posts from this week from TKG's Interactive Local Media program. Click below to read each post in full. More Data in Favor of Online Research, Offline Shopping II Research just…
Summary Research just released from Hitwise and WebCollage shows that shoppers are more likely to shop in stores and visit Web sites of retailers that provide comprehensive product information, including inventory data. This is a growing trend in the local…
