Following our post about Facebook's next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an "off-site" network that applies Facebook's audience targeting to third party apps. It…
There's been lots of action on the Facebook front over the past few weeks. Most recent of course is the company's quarterly earnings. The big story there is the continued march of mobile, now up to 59 percent of its…
In prepping for our Leading in Local conference in Atlanta in three weeks, I'm revisiting the ways that large national advertisers are localizing their mobile campaigns. As we discussed in our fresh forecast release, large brand advertisers comprise the majority…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
Mobile payments continue to be an exciting area of innovation we're watching closely. But there's still a question whether there's a bit of over-excitement. Given that paying with cash and credit card isn't really broken, are many mobile payment offerings…
Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.
It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…
Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…
Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…
xAd is on a roll. The company just announced a channel sales deal with Cox Digital Solutions. This essentially puts xAd's location based mobile ads into the bundle that Cox sells to local advertisers. It now becomes the exclusive reseller…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
XappMedia might be a company you haven't heard of, but that could change soon. It has spent the past few years pioneering a new ad format that prompts users to engage through voice commands. It's well suited for lots of…
Weather is an inherently localized subject according to The Weather Company's Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference. This opens up all kinds of opportunities for…
In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…
The age of smartphones... the age of big data... we're also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure…
Continuing our progression of weekly video recaps, this week we move from monologue to dialogue. BIA/Kelsey CEO Tom Buono and I had the chance to sit down and talk about some of the notable happenings in the world of mobile…
Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque "cleaner" sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens. That's well aligned…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
