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Author: Mike Boland

This author has written 1992 articles
Home Mike Boland

A Step Closer to Interactive Product Placement

  • August 21, 2007
  • Mike Boland
  • Online/Interactive, Video, online

There is no doubt that online video is blowing up. With increased online use and investment levels on the supply side, have come innovation and experimentation with respect to monetization opportunities, such as dynamically placed inline ads being developed by…

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Online and Offline Come Full Circle

  • August 21, 2007
  • Mike Boland
  • Online/Interactive, Shopping, offline

We know well that online search has considerable effect on local offline purchasing behavior. Likewise, it's clear that the majority of retail purchases happen offline, while a growing percentage of research is occuring online. Now, iProspect has released interesting figures…

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TKG Data and Analysis: A Weekly Recap

  • August 20, 2007
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a roundup of items from the past week, in case you missed any. Click below to read each post in full. Grayboxx: A Sneak Peek User ratings and reviews are among the hottest areas of local search (video…

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Grayboxx: A Sneak Peek

  • August 17, 2007
  • Mike Boland
  • Online/Interactive, User-Generated Content

User ratings and reviews are among the hottest areas of local search (video and mobile being the others) in terms of media attention and funding. But there are still significant barriers to cross and challenges inherent in corralling a user…

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Citysearch Expands Menu of Features

  • August 16, 2007
  • Mike Boland
  • City Guides, Online/Interactive

Citysearch earlier this week announced it will partner with MenuPages to integrate its menu content into local restaurant listings. I finally got the chance to catch up with Rob Angel, Citysearch VP of merchant products, yesterday to ask what this…

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Yahoo! Local: Now With More UGC

  • August 15, 2007
  • Mike Boland
  • Online/Interactive, Yahoo!

Amid the many redesigns we're seeing in local online media, Yahoo! Local today announced a series of functional and aesthetic enhancements. They are mostly meant to accentuate and motivate more user-generated content and social search tools but also include a…

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Google Maps Makes It Easier for SMEs to ‘Find Me’

  • August 14, 2007
  • Mike Boland
  • Mapping, Online/Interactive, SMBs

Google Maps will launch a feature next week that will allow any Web site or blog to more easily plant an embedded map anywhere on its site. This will essentially allow SMEs to more easily integrate a "find me" map…

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Ask Gains Ground in Consumer Satisfaction

  • August 14, 2007
  • Mike Boland
  • Mapping, Online/Interactive

We're seeing no shortage of commentary throughout the blogosphere on the University of Michigan's American Customer Satisfaction Index, which shows Yahoo! beating out Google in overall customer satisfaction for its online network of products. But another notable data point many…

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VoIP Over Wi-Fi: When Will We See Hybrid Phones? II

  • August 13, 2007
  • Mike Boland
  • Mobile, Online/Interactive

Following up on last week's post about the evolving mobile device environment, GigaOm reports (found via Digg) that a German company has developed an application that lets iPhone users access Skype. This is an interesting development and well in line…

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TKG Data and Analysis: A Weekly Recap

  • August 13, 2007
  • Mike Boland
  • Online/Interactive

Here is a sampling of posts from last week in case you missed them (click below to read each post in full). Vehix Takes a Page From the Yellow Pages My column for Search Engine Watch this month, Pimp My…

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Video: Social Bookmarking 101

  • August 10, 2007
  • Mike Boland
  • Online/Interactive, Social

In the daily news gathering of the wide-reaching local media world, social bookmarking services, like MyWeb, have become my best friend. There is a lot of potential for social bookmarking providers -- if nothing else to grow stickiness among a…

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Vehix Takes a Page From the Yellow Pages

  • August 10, 2007
  • Mike Boland
  • Ad Sales, Online/Interactive, Verticals, Yellow Pages, Internet

Summary My column for Search Engine Watch this month, Pimp My Vertical Search, takes a look at some of the directions being taken in vertical search, particularly in autos. Autobytel has begun to do some interesting things with its recently…

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The Consequences of Dissing MySpace

  • August 9, 2007
  • Mike Boland
  • Online/Interactive, Social

In my post yesterday on Facebook, I took a few shots at MySpace. Now my account seems to have been frozen. I haven't been able to get in for almost 24 hours, with the message that it has been "temporarily…

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Facebook and the Marriage of Classifieds, Social Networking and Video

  • August 8, 2007
  • Mike Boland
  • Online/Interactive, Social, Video, online

There is no question about it: Facebook is on a roll. Since it made the astute move to release its API for Web developers to create various widgets that will work on its network, scores have already been developed to…

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More Thoughts on Google’s Business Referral Push

  • August 7, 2007
  • Mike Boland
  • Ad Sales, Google, Online/Interactive

Following up on Michael Taylor's excellent post this morning on Google's new quasi-sales force, I've been thinking more about what it could mean and how it fits into similar Google initiatives. First, it seems that it would tie together nicely…

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VoIP Over Wi-Fi: When Will We See Hybrid Phones?

  • August 7, 2007
  • Mike Boland
  • Devices, Mobile, Online/Interactive

As mentioned in last week's post Here Comes the Gphone, one of the worries (among many) causing U.S. wireless carriers to exert so much control over the devices that run on their networks is the development of Wi-Fi-enabled phones. This…

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TKG Data and Analysis: A Weekly Recap

  • August 3, 2007
  • Mike Boland
  • Online/Interactive

Here is a sampling of posts from the TKG blog this week, in case you missed them: VFlyer Taps Into Online Real Estate Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate…

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VFlyer Taps Into Online Real Estate

  • August 3, 2007
  • Mike Boland
  • Classifieds, Online/Interactive, Verticals

Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate agents to post individual listings online. Like the rest of vFlyer's product line (explored here), this is a seller-centric tool that aims to…

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Here Comes the GPhone

  • August 2, 2007
  • Mike Boland
  • Mobile, Online/Interactive

The Wall Street Journal (sub. req.) reports on the possibility of the long rumored Google phone. Google has a few different avenues, The Journal reports: partner or build. Partnering would require the perennial challenge of working with carriers that now…

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Google Takes Bigger Step Toward Video

  • August 2, 2007
  • Mike Boland
  • Online/Interactive, Video, online

The NewTeeVee blog reports on comments made by Susan Wojcicki, Google VP of product management, that the company is testing different forms of video advertising. As we have reported in the past, YouTube has already begun to experiment with the…

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