Casting a wide net: that's one good way to get over mobile payments' famous "chicken and egg" adoption hump. This comes down to platform ubiquity and compatibility, according to PayPal head of Retail Operations Raja Chakravorti, whom we interviewed at…
We've made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any two-sided marketplace to work. It's a classic local chicken &…
We've made no secret about bearish attitudes toward Apple Pay; owing mostly to user acclimation and POS implementation challenges. It requires network effect to gain the scale necessary for any two-sided marketplace to work. It's a classic local chicken &…
http://youtu.be/6V01fu1FdCo BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That's especially true in high value verticals like…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
U.S. mobile ad revenues will grow from $13.25B this year to $41.63B by 2019. That's according to BIA/Kelsey's Local Media Forecast. The overall forecast is broken down into media such as Online, television, and YP. Today I'm highlighting the mobile…
In the age of mobile & social, its more important than ever for SMBs to get their arms around all of the chatter happening about their business. We discussed the state of affairs in local reputation and "presence management" this…
Call analytics continues to advance in lots of ways as the phone call becomes the "new click." The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company…
If you've used Apple Maps lately, you may have noticed improvements. These are mostly subtle changes, an Apple spokesperson told me today. That's because it's all about the data, which of course happens in the background. As we said at the…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago. "This is my first SMB-focused Kelsey show in five years,"…
Content Marketing is the new black. Along with mobile marketing, it's the media category getting the most attention and investment these days. One question is how it's colliding with the likewise opportune area of local media & advertising. This is…
Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week's Analyst roundtable. While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed…
After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item -- embedded below -- builds on an announcement made at the show from Agendize: It has…
Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote. Reducing churn in turn is an underrated way to grow revenue, as…
The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I've been spending lots of time talking to speakers about what we'll discuss on stage -- which has mostly focused…
