Today I had the chance to talk with David Staas, newly appointed SVP of marketing at JiWire. The Panorama Capital-backed company has a network of 25,000 Wi-Fi hotspots through which it reaches 15 million monthly uniques. It serves targeted ads…
We often take a look at smartphone penetration in economic and technological terms -- i.e., what will smartphone capability do for the growth of the mobile Web audience and for mobile local search? The New York Times today examines smartphones…
ComScore reported today that the number of people who access local content on the mobile device is 32.5 million, an increase of 51 percent over a year ago. This isn't surprising: It's in line with the premise made continually on…
Apple's app count continues to rise. The company mentioned yesterday as part of the new iPhone announcement, that it now has more than 50,000 apps in the App Store. As we've mentioned, it's the apps (in addition to device features)…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Palm Pre: What Will It Mean for Users (and Developers)? Many Palm Pre reviews are out before the device's…
Many Palm Pre reviews are out before the device's public release tomorrow (competing with "iPhone 3.0" announcement Monday). They include, most notably, The Wall Street Journal's Walt Mossberg and The New York Times' David Pogue. The verdict is that the…
Following the report released today on the decisions that mobile app developers face, I had the chance to talk to Verve Wireless CMO Greg Hallinan. Verve works with top local media publishers (McClatchy, Media General, Freedom and Media Span) to…
A new TKG report published today looks at some of the strategies behind mobile product development. Specifically, it tries to tackle the first question many companies run into: Which mobile platform offers the greatest opportunities? In our conversations with companies…
Leading SMB video production house TurnHere announced an affiliate program today, which will allow Web site publishers and local search sites to offer video to their advertisers. This essentially lowers the barriers to resell TurnHere's customized video production. Previously, working…
It's always been a point of irony that Google, a company that has redefined advertising (and makes more than 99 percent of its revenues from advertising), does very little advertising of its own. And when it does, it's generally distributed…
Google announced today (though it leaked out yesterday) that it will integrate more analytics features in its Local Business Center. The LBC, for those unfamiliar, is the place where businesses can go to "claim" their listings and correct or update…
Local search technology provider AgendiZe has released new data that indicate the utility of "save & share" functionality for online local listings. This was done in the context of "time-shifted leads" -- listings info that users will save and use…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. YPG Launches ‘Answers’ Using Praized Platform Yellow Pages Group Canada, the leading YP in Canada, is going deep into…
The blogosphere and tech media have been abuzz over the past 24 hours about Google's new communication platform, Wave. It's essentially a new way to communicate online that Australian creators Lars and Jens Rasmussen (brought us Google Maps) position as…
Microsoft made the expected announcement at The Wall Street Journal's "D" conference today that it will launch a new search brand next week called Bing. Labeled as a "Decision Engine" (jargon alert), it has a dizzying array of new features…
CBS Outdoor announced that it will offer its advertisers the capability to add SMS calls to action to their outdoor campaigns. According to the release: The program, called txt2go, will include a text keyword on advertiser signage that the public…
There was a great deal of valuable content and takeaways from last week's Winning Media Strategies conference. In case you weren't able to attend or catch any of the webcast, here is a roundup of our own coverage (also see…
Last week at the Winning Media Strategies conference, AOL’s Platform-A called out the imbalance of supply and demand that currently exists in online display advertising. With respect to ad impressions, the supply side has exploded in the past few years…
Mediaweek's Katy Bachman was front and center at this week's Winning Media Strategies conference in Washington, D.C. (thanks for all the questions from the front row, Katy). She wrote yesterday about BIA/Kelsey mobile forecast data and some themes that emerged…
1020 Placecast announced a deal today that will marry its location-based ad delivery engine to Alcatel-Lucent's "geo-fencing" technology. As we've written, Placecast delivers ads based on location and a number of other "vectors" that are closely tied to that location…
