Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies... the remaining five…
Search strategies continue to shift as more and more activity comes through the mobile front door. Google launched Enhanced Campaigns to tackle that reality, while Google Now is a play at push-based content. In a presentation last week, I went through…
Mobile payments won't take over the universe in 2015, as the tech media would have you believe. But it will have a noticeable impact on our favorite new topic: On demand local services (ODLS), a la Uber. That's where mobile…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…
We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That's especially true with local search, given that portability, location awareness and use case are more conducive to push-based content. The ways in…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…
Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…
Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise. Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…
Apple Pay won't have the near term transformative effect on proximity payments that everyone seems to think. It will get there eventually, as "chicken & egg" hardware compatibility issues work themselves out in 2015. In the meantime, in-app payments will…
One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that's young…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
Amazon has been one of the biggest business phenomena of our time. At ILM 2014, Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon, unpacked the company's unlikely navigation of the dot com boom,…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands,…
Big Data is becoming democratized. That was an underlying theme at our SMB Digital Marketing conference. We discussed this in an on-site analyst roundtable posted last month. To continue that discussion, we put together a highlight reel of conference Keynoters…
Marketing automation is a key topic in local advertising these days, as lots of tools previously reserved for large advertisers are becoming "democratized." This is parallels the down market shift happening with big data, an underlying theme at our September…
