Local On-Demand Economy (LODE) apps were the largest recipient of VC funding in 2014. And it makes sense given the favorable unit economics that LODE services can accomplish, along with several other metrics that VCs tend to like. This was…
The Local On-Demand Economy (LODE) -- also known as the "uberfication of everything" -- is among the hottest topics in tech & media news. More important, and quantifiable, is that it's the greatest recipient of VC funding of the past…
This post is the first of a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco. …
Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week's BIA/Kelsey NATIONAL, we held two dedicated sessions to drill…
Today at BIA/Kelsey NATIONAL, real life national brands stressed the importance of social media and local reviews in any location-based ad strategy. This is an always-welcome perspective, given that the BIA/Kelsey stage is usually filled with media companies (sellers) rather…
The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…
If that headline is foreign language to you, don't feel bad. Two apps -- Meerkat and Periscope -- have taken over tech-world chatter on insider networks such as Product Hunt. Twitter just validated them further by buying Periscope for $100…
The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning -- and thus…
The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We've been covering this "Uberfication of Local" for the past couple years and more formally in the past few months. We've been calling it…
Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Following yesterday's video post on Deseret Digital Media's (DDM) stance on separating new media from old, it's time now to drill down on the "how." (video below) As a brief recap, media companies that launch digital products under entirely new…
Like George Costanza, Deseret Digital Media (DDM) likes to separate its worlds. This is a longstanding debate among media companies about whether or not new digital products and divisions (and correspondingly, ad sales teams) should be independent of the legacy…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
We continue to gear up for our National Conference, taking place next month in Dallas. It will be here before we know it. As we put together the program, many themes are emerging. One theme is the importance of national…
The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search engine to a phone. We project this to grow to…
The Local On-Demand Economy seems to be taking over tech headlines, not to mention VC dollars. We've been covering this "Uberfication of Local" for the past couple years and more formally in the past few months. We've been calling it…
On Demand Local Services -- a.k.a the uberfication of everything -- continue to expand into new local service verticals. We're seeing everything from lawyers to weed delivery (you might need those two together). This is the topic of a…
Last week, we did a successful webcast with Marchex on the topic of search and pay-per-call. This week, we continue the theme of call monetization in a webcast with Five9. They will host the event on Wednesday and I will…
The holy grail of search -- and some say the web's next phase -- is natural language search. It was Siri's unfulfilled promise, Cortana's ongoing goal, and Google Now's (sort of) proposition. At its heart is a data science challenge,…
