Just over a year after being acquired by eBay and folded into its PayPal division, Where Ads has further sealed the deal with its name plate change to PayPal Media Network. This represents more than just a name change though.…
At the Local Search Association's Search Starts Here conference in Boca Raton, today's sessions kicked off with Google's view of opportunities in local. As usual lately, this tied in closely with lots of trends and themes in mobile and social.…
In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the "money slide" (literally) of the forecast is a revenue outlook, there are lots of background inputs to dissect.…
Today we put out a press release with some of the mobile figures from our recent local media forecast. And later I'll follow up with a post that digs much deeper into some of the numbers. This is all stuff…
This Thursday, we'll be participating in a webcast about getting up and running on mobile. This includes both apps and mobile Web presence, as well as launching ad campaigns for greater exposure/traffic. I'll present some of our forecast data and…
Google's GoMo effort just took a step forward by offering free do-it-yourself mobile website creation. GoMo, for those unfamiliar, is the search giant's program to evangelize the benefits of websites that are optimized for mobile devices. The goal is cleaner…
There's been lots of talk over the past 24 hours about Google's new "Project Glass," and yes it's pretty cool. For those unfamiliar, this is Google's project to develop eyewear that overlays media and search information (think directions or local…
Today at BIA/Kelsey's ILM East conference, Christine Merritt, Google's head of business development of channel sales, revealed the inner workings of the AdWords local reseller program. This follows closely behind lots of industry consternation, given some of Google's shifting moves…
Today at BIA/Kelsey's ILM East conference, outgoing Citygrid Media CEO Jay Herratti gave a retrospective view of the past five years of local media -- what has worked and what hasn't. He also didn't miss the opportunity to make some…
Today at BIA/Kelsey's ILM East conference, a panel of leaders in the local deals space batted around how things are playing out in the space's Sophmore year. Bill Bice, President and CEO, BoomTime Jere Doyle, Founder, President and CEO, Prospectiv…
Superpages turned some heads this week when its flagship mobile app took home the "Appy" for best Marketing/Branding/Advertising app. The event thrown by MediaPost is judged by a panel of mobile industry leaders. Other categories include games, news, health, social…
We've seen some early growth over the past year in the subsector of services and toolsets for SMBs to build a mobile presence. We've had lots of coverage of players like Duda Mobile and Mofuse, while Steve Espinosa's AppStack was…
On Friday, Peter posted about a conversation we had earlier in the week with Milo founder and current head of local at eBay Jack Abraham. To divide and conquer, I wrote up separate thoughts on the mobile angle, as Part…
Since our first coverage of local Q&A app LocalMind, we recently had the chance to catch up with its founders about its new changes to the service. This comes a few weeks after its v2.0 release and one year after…
Yesterday, we held a webcast to talk about the top 15 trends in local. These are the things we're paying most attention to on a daily basis, and as we build the content around the upcoming ILM East show. It's…
Today local search agency 15 Miles released its annual Local Search Usage study. Now in its fifth wave, the comScore administered study (n=4,000) also included Localeze's participation for the first time. It's quite a "data dump" with lots of different…
As part of Google's GoMo initiative (past coverage here), it's trying to support and evangelize omptimized mobile Web pages for businesses. The idea is that a more optimized and user-friendly mobile Web will draw more people there, as opposed to…
Mobile local loyalty play Punchcard announced that after less than a year, it has rounded the corner on 147,000 merchants in Southern California. Founded and led by local veteran Andy Steuer, the company recognizes the challenges in reaching time-starved SMBs.…
Mobile app analytics provider Flurry is out with its most recent data dump, showing that mobile has a disproportionate imbalance (when compared with other media) between usage and ad dollars. Specifically there is a 23-to-1 difference in the share of…
Mobile local ad network xAd just released its Q4 Mobile Insights Report, detailing the activity seen on its network. Like its Q3 report (covered here), it further supports the growth and the opportunity in mobile local search. XAd, for those…
