To kick off the afternoon of Day 2 of our ILM West Conference, YP CEO David Krantz outlined the company's post spin-off positioning and outlook. For those unfamiliar, YP was spun out of AT&T via private equity (Cerberus Capital), and…
To round out the afternoon of Day 1 of our ILM West Conference, a heavy hitter roster of local media veterans defined the current state of local media ad sales. The short answer: We're in the midst of lots of…
Today we release the first in a series of local forecasts across BIA/Kelsey's local media coverage areas. The first out of the gate is mobile, a sector whose collision with local continues to receive lots of innovation and investment. Here…
One clearly emerging theme from our mobile local coverage is the collision of Big Data and local. Every week I get in more conversations with startups working to improve location data or mobile device signals to target ads. Much of…
I've spent some time over the past month talking with Cambridge MA based ByteLight in advance of its launch and $1.25 million funding announcement this week. The company has a novel advancement in the indoor positioning space we've been covering. As…
Last week, I had a long-overdue conversation with Placed CEO David Shim, in advance of the company's Placed Panels launch yesterday (more on that in a bit). This is part of our ongoing dialogues with companies in the emerging location…
In all the excitement over the iPhone5 and iOS6, we've covered a few of its main points here including the mobile local angle, Maps Snafu, and its implications for app developers. On all counts, we're releasing a report this week…
Telmetrics and xAd are out with the third installment of their Mobile Mobile Path to Purchase report administered by Nielsen. As the first two reports focused on travel and overall results, this one looks at consumer mobile habits around finding…
That headline will get some pushback as AT&T has received less than desirable consumer feedback for wireless, telecom and U-Verse service. But the company is taking steps to improve that image -- at least if my recent experience is any indication. After…
Before too many days pass in travel recovery mode, I wanted to get some of my thoughts down from BIA/Kelsey's sessions at the EASDP Congress in Toledo Spain on Friday. As background, we programmed and ran the second day of…
There's been lots of talk about Apple's mapping swicheroo, and how its new app is so far is a big #fail. The emphasis there is on so far, as the company has responded by emphasizing the cloud based nature of…
To kick off the afternoon of Day 2 of SMB Digital Marketing, a duo of social media experts explicated the fluid dynamics of delivering social media to SMBs. Mike Nabasny, Director of Midwest Sales, Wildfire Pamela Springer, CEO, Manta Moderator…
Kicking off Day 2 of our SMB Digital Marketing Conference, DexOne's EVP of Sales & Marketing Richard Hanna offered insights into the changing realities of selling advertising to SMBs. This is particularly timely in the immediate wake of his company's…
Rounding out the first day of our SMB Digital Marketing Conference in Chicago was a panel well versed in the realities of working with local and regional advertisers. Darnell Holloway, Manager, Local Business Outreach, Yelp Shawn Riegsecker, Founder and CEO,…
ReachLocal President Nathan Hanks kicked off BIA/Kelsey's SMB Digital Marketing festivities with a stirring keynote about what's working and not working in local media. But to tell this story requires going past the boundaries of local media. There are learnings…
We're all in conference prep mode and looking forward to a robust SMB Digital conference starting Monday in Chicago. We hope to see you there. In the meantime, though there isn't time to disect it meaningfully, I'd like to point…
As widely expected, we have a new iPhone. Unlike the naming convention across Apple's product line (most lately the iPad), the company is sticking with the numerical-based system. So we now have an iPhone 5. Also widely expected in the…
Last month, Telmetrics and xAd released a Nielsen-administered study that covered a wide range of mobile local usage data (see our interview with Telmetrics' Bill Dinan). As advertised, today they follow that up with the first of three category-level breakdowns…
The discussion continues on the implementation of big data to improve mobile local content delivery. This is something we continue to cover and will be an important part of the mobile local monetization picture. See below for the latest; my…
One of the biggest areas of mobile growth will be to help businesses establish, optimize and host a mobile presence. That includes both websites and apps, and is pronounced by the low penetration of optimized mobile sites, compared to ramping…
