Last week at BIA/Kelsey's Leading in Local Conference, a panel of players in the local deals and loyalty space walked through the biggest opportunities and pain points they're facing. Tom Beecher: President and CEO, Cartera Commerce Angus Davis: Founder and…
Last week at BIA/Kelsey's Leading in Local Conference, Foursquare CRO Steven Rosenblatt outlined some of the company's current initiatives. These are mostly built on the premise that lots of underlying technology is disrupting the old ways of local advertising beyond…
Today at BIA/Kelsey's Leading in Local Conference, we kicked things off with an analyst roundtable. The theme: mobile is siphoning off usage from the desktop and other media. That comes in the form of search query volume, minutes spent, etc.…
A couple weeks ago, we wrote about Yelp VP of Business Development Mike Ghaffary, and his new model for defining the sustainability of local offline commerce; the Local Coefficient. As promised, I caught up with Ghaffary to get some more…
Google dominates the world of mobile advertising, and its options continue to expand. Its share of search queries -- the foundation for its positioning in mobile -- is about 95 percent (compared with about 65 percent on the desktop). It hasn't squandered…
We don't generally reciprocate the blogospheric practice of publishing posts purely on random items of interest, as our style gravitates more towards exclusive interviews or news items in local media. But in the spirit of doing this more often, here…
We're less than a month away from our Leading in Local conference, March 18-20 in Boston, and we're really gearing up for the show. Among many other exciting parts of the conference, and the recent announcement of our Foursquare keynote,…
Fresh off $14 million in funding, Verve Mobile today launched Place Insights, a new ad targeting technology that better utilizes data about specific locations. This is part of the ongoing progression of "Big Data meets Local" which we're watching closely.…
Over the past six months, we've covered the handful of installations from the Path to Purchase study co-produced by Telmetrics, xAd and Nielsen. --Telmetrics/xAd Mobile Local Data, Take 3: Restaurants --Telmetrics and xAd Release Second Wave of “Path to Purchase” Study…
Last week, we reported on Google's new Enhanced Campaigns which create a more federated process for running paid search campaigns across mobile, desktop and web. As promised, there are lots of implications behind the announcement to be explored. In addition to lots…
Last week, Peter Krasilovsky and I had the chance to catch up with Retailigence about its activity since our last writeup. For those unfamiliar, Retailigence provides local retail product and inventory data to consumer-facing shopping sites, apps, and advertising. It…
Google today announced a significant change to AdWords. Known as "Enhanced Campaigns" advertisers will now run the same -- though conditionally governed -- SEM campaigns across desktop, mobile and tablet. Previously, advertisers were able to run separate campaigns across these devices, altering…
Today I had the chance to talk to Mary Beth Brendza, founder of AppExpress, regarding the company’s announced partnership with the interactive unit of television operator Cordillera. At first glance the partnership provides a key sales channel to scale AppExpress’s…
Capping off a recent string of webcasts, we held one yesterday to discuss the main takeaways from our monster report on mobile local advertising. It was enhanced by the participation of xAd's Monica Ho, and her discussion of xAd's efforts,…
Last week we did a webcast on our top ten predictions for 2013, and this Wednesday we'll host one that unpacks our mobile foundation paper. We're excited to also have xAd's Monica Ho join us to discuss how the company…
As my colleague Charles Laughlin mentioned, we just published our predictions for the coming year in local media. These were cross-disciplinary, bringing together the top 10 predictions across BIA/Kelsey's coverage areas (mobile, online, video, print, social, commerce). To expand on those, below…
I recently contributed a column to Business Insider that has lots of overlap with this blog. So in the spirit of cross-pollination, an excerpt is below and you can read the whole thing here. The gist is Apple's directions in…
Today we release a report that brings together months of coverage in mobile local advertising. One important trend we've seen is how national advertisers are evolving into "native" thinking in mobile. Among the ways that's materializing, localized ad campaigns are…
During the third and final day of our ILM West Conference, Facebook director of global SMB markets Dan Levy introduced a full slate of new data. In addition to hard numbers, the standard Facebook messaging came through: Its Pages (and…
To kick off Day 2 of our ILM West Conference, CityGrid's Jason Finger espoused the need to verticalize in local. This comes down to the fact that local is not only such a large and fragmented market that begs for…
