Author: Mike Boland

I recently had the chance to sit down with Kendall Fargo, CEO and founder of Rewarder. Some of you may remember Fargo from his days leading StepUp Commerce, and early leader in what is now the growing area of real…

There are rumors swirling this morning that Facebook will acquire Waze. For those unfamiliar, Israeli based Waze is a red hot social navigation app that focuses on traffic conditions among a growing set of features. If the rumor is true, it makes…

Though it's been covered since its release yesterday, we wanted to give a nod to xAd's latest Mobile-Location Insights Report for Q1, and dive into some of it's top findings. The report follows closely behind the Nielsen administered Path to Purchase report…

Last week, we made the prediction that Yelp will buy build or partner to bring Vine-like functionality to its mobile products.  This comes in the wake of Yelp's positive Q1 earnings, and moves by Facebook and Foursquare to compete more…

Twitter's Vine is blowing up for its ability to shoot quick and easy videos. Smartphone saturation and wireless broadband also make it an opportune time. And people are getting creative with the 6 second format. The ease of use makes…

Earlier this week, Placed CEO David Shim notified me that the company's "Insights" product would be launching today. As we wrote back in October, this is a key piece of the "big data meets local" trend to provide analytics around…

xAd and Telmetrics today continue their rapid fire series of Path-to-Purchase studies by kicking off the research's second year.  After doing a study last year and following up with subsequent category drill downs, they launched a UK version. Those past…

After writing about Facebook Director of Small Business Dan Levy's Interview at the Local Search Association Conference yesterday, I've been thinking a lot more about FB's possible directions in mobile and local (more to come on that). For now, one thing…

To cap off the Local Search Association Conference, Facebook Director of Small Business Dan Levy fielded questions from Greg Sterling on the past, present and future of Facebook's SMB marketing activity. In short, FB hasn't actively done much, but lots can…

This afternoon at the Local Search Association Conference in Las Vegas, a panel of mobile ad companies batted around ideas and examples of where they're seeing efficacy. The panel, moderated by Greg Sterling, included: Tim Garcia, Vice President, Business Development,…

Today at the Local Search Association conference, Bob Sanders, President and COO, AXIOM Sales Force Development, zeroed in on some strategies for sales organizations to deal with quickly changing marketplaces. As was discussed in this morning's SMB session, it's a…

To kick off the Local Search Association conference in Las Vegas, we saw lots of data on where SMBs are in the current environment of media transformation, and what it means for providers of local advertising. Greg Sterling, Senior Analyst,…

Following our preview of Telmetrics and xAd's "Path to Purchase," UK edition, the data are out today. This is the latest in the ongoing data series that tracks consumer behavior throughout the purchase funnel. There are lots of interesting findings…

We've been watching a growing trend in Local Media where advertising providers are facing the SMB "fragmentation" challenge by finding clever back door ways into their wallets. This isn't necessarily new but it's taking on new forms, and finding more…

Mobile analytics provider Flurry announced today that it will launch its own real time bidding (RTB) mobile ad exchange known as the Flurry Marketplace. The new exchange will be integrated with its supply-side platform AppSpot, and reach more than 300…

Last week we released our mobile local media forecast -- one component of a forecast that spans all local ad media. The centerpiece of this mobile portion is the U.S. mobile local ad outlook, going from $1.2 billion last year…