Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc.. One important slice of this…
Around here, we're gearing up for our Leading in Local conference in San Francisco next month. It will feature the standard fare of heavy hitters from the likes of Google, Facebook, Airbnb, GoDaddy, etc.. We'll even have California Lt. Governor…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
Earlier this week, xAd announced a new partnership with out of home adverting company Posterscope. xAd will track and target people who have seen billboards with repeat messaging and exposure. This interestingly makes it a sort of re-targeting for the…
Last week we held a webcast on call monetization and analytics sponsored by LogMyCalls. The first half of the webcast featured BIA/Kelsey data and analysis of the market opportunity; the second half drilled down on what LogMyCalls specifically is doing…
As part of our ongoing video series, see our on-stage interview with Retailigence below. The company continues to innovate at the intersection of "big data" and Mobile/local. It's building the largest database of sku-level product information out there. This of…
One of the underlying themes at BIA/Kelsey's recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and "lock-in" deeper (read: higher retention) relationships. This is something we've covered several…
Marchex announced two new products today, meant to further clarify attribution for successful call-based ad campaigns. Known respectively as Call DNA and Dynamic Tracking, they both work towards clearer advertising ROI, and iterative campaign optimization. This basically comes down to…
Congrats to xAd for winning an MMA "Smartie" award for Enabling Technology Company of the Year. This comes right after it was recognized by Business Insider for Hottest Pre-IPO Adtech startups. xAd in many ways is carrying the flag of…
One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.
As a retrospective on some of those themes and a look at their future implications, my Street Fight column this month unpacks it further. As a bonus, I even found a way to incorporate Twerking, speaking of trend analysis.
The column came out yesterday and an excerpt is after the jump, with the full article available here. We’ll continue to keep a close eye on this topic (but likely not Twerking).
During last week's SMB Digital Marketing conference, we ran our second Local Liftoff Awards competition. Out of a field of ten early stage companies in the local media space, attendee voting limited down to 3 finalists. Local Viewpoints LocalBrain UpRing…
Last week we held a big 3 day conference in Austin on the changing world of SMB digital marketing. It was an awesome turnout, solid speaker lineup and lots of takeaways. Check out our session-by-session blog coverage. To stay true to…
Last week at SMB Digital Marketing, we held a wide reaching forum on the main mobile topics and areas of innovation that touch SMBs. This included Google's kickoff presentation on Enhanced Campaigns, Dex Media on packaging and selling mobile to…
Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king. Many of Twitter's moves in this area are well known, as content marketing is…
To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early stage startups. Matt Booth, CEO, YellowBot Mike Dodd, Partner, Austin…
As I mentioned last week while writing about PayPal's new app updates, we just published a big report on the state of the union of mobile shopping and payments. This is of course an exploding area with lots of interest…
Can the state of mobile advertising be indicated by the stock price of some of the industry's leaders? Google and Facebook -- the top two market share leaders -- have faced some investor unease due to users flocking to a…
BIA/Kelsey released a report yesterday on mobile shopping and payments (more on that in a separate post). It's choc full of analysis and case studies of the emerging standards that are competing for user and merchant attention in these early…
We're just two weeks from our SMB Digital Marketing Conference. That means we're gearing up to hear top notch speakers from Google, Facebook, Twitter Yelp and lots of other companies innovating and disrupting the world of SMB local marketing. I'm…
