Jake Winebaum, president of RHDi and CEO of Business.com, a self-admitted neophyte in the local search space, shared his unique “new guy” perspective of the state of selling local search to small businesses at ILM:07. Now working for a large…
Having worked in the Yellow Pages industry over the past eight years, both for a major publisher and here at The Kelsey Group, I am constantly being asked what the industry could do to make itself more relevant and stem the…
Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…
Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone Live mobile service. The service is expected to begin in…
When is a local Yellow Pages not a local Yellow Pages? When a global gift shopping catalog is part of the directory. Idearc Media has partnered with Shop Yellow, an online and print gift catalog company offering gift items for…
The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…
AT&T has announced an initiative in North Carolina to stop publishing its White Pages directories in Charlotte and Raleigh in favor of Web-based or CD-ROM access to residential listing data. According to a recent article in the Canadian Press: “Clifton…
AT&T has announced an initiative in North Carolina to stop publishing its White Pages directories in Charlotte and Raleigh in favor of Web-based or CD-ROM access to residential listing data. According to a recent article in the Canadian Press: “Clifton…
What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …
White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…
The Utility Belt blog reported that Google recently announced a plan to pay a commission to people who are willing to photograph local businesses and gather information about the company to post on Google Maps. The idea is that self-appointed…
YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…
Social networking has become and will continue to be one of the hottest trends on the Internet. The goal of social networks is to connect like-minded people based on their interests and often on their needs. In some cases social…
After four months of ownership, Yellow Pages Group of New Zealand’s owners are moving forward with the creation of a new executive management team. Among the moves, according to New Zealand’s m-net: “Dudley Enoka, who was general manager, will become the ex-Telecom…
HM Capital Partners has agreed to acquire Phone Directories Co. operations based in Orem, Utah. PDC publishes directories in 18 states covering 137 titles. Financial terms of the deal were not disclosed. According to a prepared statement by Peter Brodsky, a…
In the San Diego edition of AT&T’s White Pages, a minor alphabetical error has some business owners seeing red. According to SignOnSanDiego.com, the latest edition of the San Diego business White Pages ran into trouble with listings beginning with the…
After being one of the first directory companies to enter the classified market, Telstra’s Sensis has put its Trading Post property up for sale. According to a report in The Age, “Sensis paid $636 million for the fading publication three years…
ComScore recently released its March Video Metrix rankings showing the phenomenal growth and acceptance of video content on the Web. According to the release: Five out of every seven U.S. Internet users (71.4 percent) streamed video online. Three out of…
Eniro AB announced it had acquired 100 percent of the Danish directory company Krak from the Krak Foundation. This deal ends months of speculation as to who would purchase Krak after its announcement last summer that it was open to offers.…
Yellowpages.com recently announced it would increase the number of its sales offices from two to 16, staffing each office with both field and telesales reps. While the move is a statement to the industry that Yellowpages.com plans to dominate local…
