Having been through the post 9/11 advertising downturn with a Yellow Pages sales agency, I can attest that 2001 and 2002 saw a dramatic increase in bad debt and slow-paying customers. Some publishers in the U.S. went from 2 percent…
A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates. According…
I read with interest a recent blog post on the Utah Web Services site that really hit home with me on how SEM and SEO are being sold and how they should be sold. SEM and SEO are inherently technical…
Over the past several months, The Kelsey Group has been talking with a number of sales managers and directors of companies in the directory, newspaper and online space to understand the challenges of recruiting, hiring and training online reps. The…
Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks. According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…
Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…
Sensis has announced the offering of online auctions on its Trading Post Web site. According to an article in The Sydney Morning Herald: “some two million people already use the www.tradingpost.com.au site to buy and sell goods and services. The company…
More detail has come out on Seat Pagine Gialle’s proposed sale of its foreign properties. The goal, according to an interview with Reuters, is “to shift its attention back to Italy to mine a boom in Internet use in the…
An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download…
Thomson Directories owner Seat Pagine Gialle has put the U.K. directory publishing group up for sale, according to an article in the Times Online. According to the article: “Thomson, which has been hit by competition from the web and reduced…
Google and Office Depot announced a partnership where Office Depot will offer advice and teach small businesses how to use Google AdWords. Any small business that registers and makes an AdWords purchase on the Office Depot site will receive a…
Since the social networking phenomenon began, I have been an advocate of the Yellow Pages developing a platform for niche social networks. Directories cover such a broad array of content that can be related to highly conversational topics, such as…
Elizabeth Gage of PCM International posted a well thought out blog on the challenges small and medium-sized businesses face when purchasing search engine marketing campaigns, either on their own or through Yellow Page publishers. After reading her thoughts on the…
Two consumer advocacy groups plan to file an FTC complaint about mobile marketing and its emerging practices. The advocacy group Digital Democracy filed its complaint in conjunction with U.S. Public Interest Research Group. According to an article in MediaPost, Jeff Chester, founder…
Alibaba is China’s answer to Google and Yahoo!. The online site is 39 percent owned by Yahoo and recently entered a strategic partnership with Infomedia, the second-largest Yellow Pages publisher in India. The agreement with Infomedia provides Alibaba access to…
The Yellow Pages Today April workshop featured a divergent view of how best to sell the White Page product line. While some differences exist, due in part to the products offered in the core White Pages product such as those…
The focus of the Yellow Pages Today April workshop was on White Pages with the underlying theme of how the product can survive and the regulatory environment that will either help or hinder its growth or decline. The opening session…
The current distribution of the AT&T’s Real Yellow Pages produced by Dex (R.H. Donnelley) will no longer include the Chicago Metro Residential White Pages. According to the release: “Local residential listings are already included in the Chicago Neighborhood directories that…
Lawrence, Massachusetts-based Yellow Pages publisher LocalTel has partnered with Google’s AdWords program to sell keywords on Google and Google Maps, and for ads to appear on partner sites within Google’s AdSense network. According to the press release, “ Through a…
I’ve spent quite a bit of time over the Easter holiday talking with friends and family about the economy and how they are dealing with the budget crunch we are all experiencing. One of the common threads of all these…
