The media sector has been caught up in a cycle of introducing numerous products each year or into each sales cycle to either give sales something new to bring to customers or to take advantage of an opportunity within their…
"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…
The topic of sales transformation is a key issue for the media segment, and BIA/Kelsey brought to the stage four key media companies who have taken a more measured and systematic approach to focusing their sales teams on the new…
I was reading an article from Roy Greenslade, a former journalist from Ireland, about the woes of the newspaper industry in that country and couldn't help but think of the challenges local media faces here in the US. I wrote…
> I recently had the opportunity to speak with Bruce Burke, CMO of M-ize. That’s m-ize like monetize, and mobilize which is exactly what m-ize does with its social media platform. The focus of m-ize is on specific product categories…
I had the opportunity to speak with the CEO of San Francisco-based Moolah Media, Shawn Scheuer, about their focused approach to driving leads via mobile ads, landing pages and content. Moolah Media has pioneered a mobile ad platform with the…
Simply Good's Loop mobile coupon platform is designed to help local merchants reward customers, handle customer service issues and support ambassadors who influence others to patronize local businesses. The concept is an on-the-spot bounce-back coupon where a waiter could offer…
I'll be blogging live from Boston's Techstars demo day. There's lots of energy and excitement in the room as twelve new statrt-ups get their chance to present their business case and successes to win over investors. Early companies of interest…
Mary Boysman, VP of brand marketing and advertising, demonstrated that Aspen Dental clearly get the big picture on how to succeed with local media. Aspen Dental is the fastest growing dental practice company in the U.S. with 380 locations spread…
We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We…
Four-month-old, Cincinnati, Ohio-based SmartyTags has a decidedly different approach to the technology of QR codes. Rather than just focusing on the technology, its focus is on how best to use them as a marketing tool, track uses of each code…
Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…
The EADP conference in Mallorca was treated to the insights and good humor of Yellow Pages Group Canada's Matthieu Houle and the company's very funny ad campaign. Mobile, Houle said, gives directories the appeal local advertisers are looking for. His…
The opening session of the European Association of Directory Publishers (EADP) conference in Mallorca, Spain was designed to open people's minds about how mobile and social can and should be used to the advantage of directory companies. Jullien Billot of…
I recently had the opportunity to sit down with Brooklyn-based Pontiflex, which describes itself as “the industry’s leading mobile, email and social acquisition platform.” The real power behind the Pontiflex approach is the ability to capture email and consumer data…
I recently had the opportunity to sit down with Graham Clarke, CEO of Dealicio, an offshoot of 53 Technology. Dealicio is a white-label platform enabling local media companies to launch, manage and advertise daily deals. Dealicio recognized the power of…
We've been starting to see the signs of recovery for the past few months. Companies that have been cutting costs and back office expenses are now realizing they need to get the sales end of their businesses moving again. Throughout…
Leading off the day at the Internet Summit, Chip Perry, CEO of AutoTrader, revealed that the company's main business focus is not on e-commerce but on filling the gaps in the consumer shopping experience and providing valuable tools for sellers.…
There is a lot going on in online media on the East Coast evidenced by the panel on geolocation here at the Internet Summit in Raleigh, North Carolina, sponsored by TechMedia and Southern Capital Ventures. Geolocation continues to be major…
Content remains king on the Internet mainly because there are more ways to produce, connect and interact with content than ever before. According to Rod Smith of IBM, “there are more ways to dig into content than ever before, but…
