Today Marchex launched an analytics tool to better capture what it quantifies as a $4 billion opportunity for call-based mobile advertising. Call Analytics for Search is the newest addition to its mobile ad measurement product suite, and it targets…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
On Monday, BuildZoom announced it has raised $2.2 million. With the latest round of infusion, we asked the Co-Founder, Jiyan Wei, where the company is headed next. "Our goal is to bring transparency to consumers who are shopping for…
Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn't a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement…
YP, a local search platform for more than 80 million people across the U.S., announced that participating GrubHub restaurant listings will be integrated across YP's flagship consumer brands, including YP.com and the YP mobile app. The integration will allow…
Today at BIA/Kelsey's SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist -- particularly fitting (excuse the pun) for service SMBs out in the…
As we gear up for our LEADING IN LOCAL: SMB Digital Marketing conference, there’s a lot to look forward to. Local Market Launch, a startup that helps companies manage the online presence of local stores, just announced a suite of…
Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E funding -- bringing its total funding to $60 million. It…
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched "Get Paid", an online and mobile payments service. Get Paid lets Go Daddy's base of 12 million customers - many of them SMBs - accept…
Content marketing has been around for quite some time in analog form --think direct mail, product catalogs and brochures. The growth of social media as a marketing and direct communication channel has propelled modern, digital content marketing to the forefront.…
The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
UBL Interactive, Inc. today announced a partnership with MomentFeed to offer complementary solutions and services designed to empower SMBs with the ability to better manage local search, and social and mobile marketing for the enhancement of customer engagement. UBL's Co-Founder,…
"Radio has a strong future... but there are challenges," said BIA/Kelsey Managing Director Rick Ducey during a discussion last week with veteran media strategist Mark Ramsey. The two sat down to explore radio industry trends and BIA/Kelsey's report, "The Internet…
Baby boomers -- those aged 55 plus -- are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by…
AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP will help brands better serve personalized recommendations on mobile devices and re-target mobile ads. Key features…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
