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Author: Matt Booth

This author has written 85 articles
Home Matt Booth

BIA/Kelsey Analysis: Citysearch’s CityGrid ‘a Local Game Changer’

  • February 2, 2010
  • Matt Booth
  • Ad Sales, Ad Sales, National, City Guides, User-Generated Content

Citysearch officially rolled out its CityGrid publisher network this week. The network moves Citysearch away from an exclusive focus on its individual sites (“Citysearch.com,” “Insiderpages.com,” “Urbanspoon”). Instead, it works on a distributed basis with partners (i.e., "SuperPages") to marry local…

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Interactive Will Get More Ad Spend in Recovery

  • September 14, 2009
  • Matt Booth
  • Uncategorized

A few weeks back, in an Advisory, we released the following chart of the “Quarterly Revenue Index.” The Advisory was released the day after we got the final Q2 number filings from the different media groups. Our idea was to…

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Yellowpages.com, Microsoft Ink Multiyear Distribution Deal

  • March 17, 2008
  • Matt Booth
  • Online/Interactive, Yellow Pages, Internet

Today Yellowpages.com, a subsidiary of AT&T, announced a multiyear distribution deal with Microsoft. In April, Yellowpages.com’s local listings and advertisers will begin appearing across Microsoft properties, including, MSN Yellowpages, MSN Search, Live Search and Maps. Financial terms of the transaction…

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Google Responds to Microsoft-Yahoo! Combination

  • February 3, 2008
  • Matt Booth
  • Online/Interactive

David Drummond, senior vice president, corporate development, and chief legal officer, responds to Microsoft's acquisition of Yahoo!. In part: "... Microsoft's hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking…

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Intuit Buys Homestead Technologies

  • November 26, 2007
  • Matt Booth
  • Online/Interactive

Intuit has announced that it will acquire Homestead Technologies, a company that provides a suite a Web creation and e-commerce tools, for US$170 million in cash. This acquisition continues Intuit’s march into what we term a "connected services," or combined software and…

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AT&T Buys Ingenio

  • November 19, 2007
  • Matt Booth
  • Advertising Networks, AT&T, Contextual Advertising, Directory Assistance, Online/Interactive, Yellow Pages, Internet

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…

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AT&T Buys Ingenio

  • November 19, 2007
  • Matt Booth
  • Advertising Networks, AT&T, Contextual Advertising, Directory Assistance, Online/Interactive, Yellow Pages, Internet

AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…

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Piper Jaffray Global Internet Summit

  • November 16, 2007
  • Matt Booth
  • Online/Interactive

A few of us were invited to attend the Piper Jaffray Global Internet Summit in Laguna Beach, California, this week. (We decided to tough it out and attend.) Peter ran an interesting panel titled “The Local Opportunity.” The panel included…

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A Closer Look at Google's New Mobile Consortium

  • November 5, 2007
  • Matt Booth
  • Online/Interactive

Google announced the beginnings of a consortium that includes 30-plus members to create an open source mobile operating system called Android. The operating system is built on the open Linux Kernel and uses the liberal Apache v2 open source license.…

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A Closer Look at Google’s New Mobile Consortium

  • November 5, 2007
  • Matt Booth
  • Online/Interactive

Google announced the beginnings of a consortium that includes 30-plus members to create an open source mobile operating system called Android. The operating system is built on the open Linux Kernel and uses the liberal Apache v2 open source license.…

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Jingle Networks, Nearing ‘Per Call’/Gross Margin Breakeven

  • September 12, 2007
  • Matt Booth
  • Online/Interactive

Today, I had a brief call with George Garrick, CEO of Jingle Networks, which operates the service 1-800-FREE411. The Jingle team has been aggressively wringing costs out of the system for months trying to reduce the cost per call as…

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Jingle Networks, Nearing 'Per Call'/Gross Margin Breakeven

  • September 12, 2007
  • Matt Booth
  • Online/Interactive

Today, I had a brief call with George Garrick, CEO of Jingle Networks, which operates the service 1-800-FREE411. The Jingle team has been aggressively wringing costs out of the system for months trying to reduce the cost per call as…

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TKG's Mobile Forecast By the Numbers

  • September 12, 2007
  • Matt Booth
  • Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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TKG’s Mobile Forecast By the Numbers

  • September 12, 2007
  • Matt Booth
  • Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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Mobile Forecast

  • September 12, 2007
  • Matt Booth
  • Directory Assistance, Mobile, Online/Interactive

As part of the mobile forecast we released last week, we thought it would be interesting to show a little detail about the ad-sponsored directory assistance portion of the forecast. As we wrote previously, we have been watching the market…

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U.S. Mobile Advertising Forecast

  • September 10, 2007
  • Matt Booth
  • Online/Interactive

We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out of reach for many years. The often-cited statistics about how…

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It’s About the Money, Remember

  • July 27, 2007
  • Matt Booth
  • Ad Sales, Advertising Networks, Mergers & Acquisitions, Online/Interactive

Last week, Local.com announced that it will acquire PremierGuide, a white-label local search solution, for US$2 million. I’ve read a handful of reviews about this acquisition and most seem to be missing the most important part of this deal: It’s…

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You Have How Much Traffic? BS!

  • July 26, 2007
  • Matt Booth
  • Advertising Networks, City Guides, Listings Providers, Local, Online/Interactive, User-Generated Content, Yellow Pages, Internet, Yellow Pages, Print

OK. Here is the truth. As an analyst, you become quite the connoisseur of hockey stick graphs. “I do like the way the chartreuse in the bar chart plays off the light and complements your logo.” I heard that in…

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Paul Levine Has Left the Building

  • July 25, 2007
  • Matt Booth
  • Ad Sales, Advertising Networks, AT&T, City Guides, Classifieds, Online/Interactive, Yahoo!, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet

Paul Levine has resigned his position as GM of Yahoo! Local to take the VP of marketing slot at AdBright, a Sequoia Capital backed ad marketplace. Jennifer Dulski will be taking over local responsibilities as group vice president and general manager,…

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LicketyShip: A Local Delivery Option for Recycler.com

  • July 25, 2007
  • Matt Booth
  • Hyper-Local, Newspapers, Online/Interactive, Shopping, offline, Shopping, online

Summary LicketyShip will announce a partnership with the Los Angeles Times-owned Recycler.com today to provide a same-day local delivery option for classified customers. This sounds ominously like bubble era companies that went bust, for example, Kozmo.com, which burned through more than…

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