Local media organizations facing incredible competition have to understand the media spending trends and behaviors of advertisers within key vertical industries. One particular area is the health care vertical. BIA/Kelsey estimates that for 2015 the total advertising spending in local…
With all of the new competition faced by traditional and new media companies, these companies are increasingly focused on developing new business anywhere they can. One potentially treasure trove of new business is with small and medium businesses (SMBs). As…
Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
As the effect of political advertising starts to take hold in several hot primary states, we are reminded of the roller coaster impact politics has on local television station revenues. To normalize this up and down challenge of the local…
In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…
Yesterday's announcement of Comcast/NBCU buying Time Warner Cable was a monumental announcement as it consolidates more of the cable portion of the Multiple Video Programming Delivery services (MVPDs) that includes mostly cable and satellite delivery services. Instead of Charter…
BIA/Kelsey's forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was the purpose of the Online Video session at BIA/Kelsey's Leading…
Recent reports of more online/digital companies using television as a key advertising vehicle has furthered buoyed the fortunes of this media. After a remarkable 2012 in political advertising sales, many local television stations this year felt in a comfortable position.…
The strong growth and future prospects for online video for SMBs were discussed by three notable panelists involved in this area at SMB Digital Marketing. Led by moderator, Rick Ducey, Managing Director at BIA/Kelsey, these panelists covered the extraordinary growth…
Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier…
Today's announcement that Gannett is acquiring the Belo television stations was certainly not expected. Even with the increased activity of groups acquiring many medium and small market stations, and last week's announcement that Media General and New Young Broadcasting was…
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo's Marketing Director,…
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey's upcoming Investing In Television® and Investing In Radio® publications,…
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler…
People tend to want to hear the good news first, but let’s start with the opposite. As we near the halfway point of the year, reports from the local radio industry reveal that growth has slowed more than expected. BIA/Kelsey…
The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my…
After examining the totals for 2010 radio station sales, one could become depressed. Like 2009, the total amount spent on acquisitions hovered around $400 million, even with 2010 considered to be a year of some economic recovery. However, the final…
According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in…
Thus far, 2011 is revealing some notable announced transactions that could be signs of renewed interest in buying radio and television stations. The BIA/Kelsey monthly transactions report, which details the number of stations sold and their value, shows a marked…
The economy is showing signs of strength outside of the weak employment gains. Consumers are spending and advertisers are taking notice. To attract these new purchases, advertisers are spending more in many different local media. And given that the outlook…
