What if the borderline-indecipherable cluster of characters that must be punched in to post interactive comments and make online purchases could be repackaged as clearly visible words carrying marketing slogans for brand advertisers and a new revenue stream for publishers?…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared enthusiasm…
Many have hailed Apple's iPad as a salvation for publishers, and rapid adoption unequivocally certifies that it is indeed a "killer app." But what opportunities exist for Yellow Pages providers to marry their deep content and established brands with iPad's…
As the verticalization of search spreads into explicitly local categories, new opportunities arise for publishers to partner with innovative labels that provide creative solutions targeted to specific SMB networks and niches. Jad Dunning (CEO, DriverSide) and Jim Delli Santi (CEO, LikeList) presented two…
In its latest evolutionary step away from a destination site (Citysearch) and into a full-service advertising network, CityGrid Media is debuting its private-label reseller program to give sales teams another touch point with local businesses by allowing them to sell CityGrid's advertising…
BIA/Kelsey's Charles Laughlin and Matt Booth moderated a panel at DMS ’10 in which Laughlin issued a series of five-year predictions for the Yellow pages industry -- some bold and others seemingly more inevitable -- and then solicited reaction from…
For the many arguments discounting metro markets as non-fertile ground for directory publishers -- too big, too diverse, too tech-savvy -- Paul Plant (founder, Radicle Consulting and a former Yell sales and product development executive) and Isabelle Lascombe (marketing director,…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared enthusiasm…
Many have hailed Apple's iPad as a salvation for publishers, and rapid adoption unequivocally certifies that it is indeed a "killer app." But what opportunities exist for Yellow Pages providers to marry their deep content and established brands with iPad's…
During a keynote interview on day one at DMS ’10, Yellow Pages Group (Canada) CMO Stephane Marceau embraced the discontinuous changes shaking his industry, specifically isolating vast opportunities in mobile and shopping deals for Yellow Pages providers. Mobile proliferation is…
Five weeks ago (Aug. 9), Allbritton Communications' TBD -- which re-branded WJLA-TV's Web site as TBD.com and repurposed Newschannel 8 as TBD TV -- launched in the greater Washington, D.C., metro to significant trade-press fanfare as a new model, and perhaps a new hope,…
SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…
Universal Business Listing first launched as a "list once, be found everywhere" label to enable SMB listings to comprehensively populate the "fragmented Web." However, with social media fueling an even more fragmented Web, UBL is now coupling listing enhancement with presence…
The competitive tide is rising, seemingly by the minute, in the IP video/next-generation TV market. Apple, Amazon, Google, Microsoft, Netflix, Hulu, Boxee, Roku and Sony are just a few of the myriad brands competing to "cut the cord" on cable's ironclad reign over this…
BIA/Kelsey has asserted that a logical next step for deal-a-day providers is to target smaller geographical radii and specific consumer preferences to bolster their value proposition. LivingSocial has made a move in that direction by serving deals at the neighborhood…
Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products. For nearly the first hour of Apple's "September event" earlier today in San Francisco, Jobs made nary a mention of…
Online scheduling vendor Agendize has bolstered its fleet of local media partners through a deal with weblocal.ca, a leading Canadian local search site. Weblocal.ca will utilize Agendize's Online Scheduling as an implementable feature for clients that are using its business…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
