If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
With more than 150 brands offering daily deals, and traditional media companies now building out their own deals platforms, the need for differentiation is apparent. LivingSocial, which according to compete.com boasts as many monthly unique visitors as Groupon, has acquired social adventure company…
With more than half of its 65 million users listening from portable devices, Internet streaming leader Pandora sees massive opportunity in mobile. In its latest move to tap that potential, the company is partnering with AdReady to introduce geo- and demo-targeted…
Mobile ads already show greater engagement than their online counterparts across several notable metrics, including brand awareness and purchase intent. Now, the latest research from mobile video ad network Rhythm demonstrates that mobile video ads are far stickier than online…
Online "ad versioning" has taken on heightened significance as national and regional brands vie for their own piece of the sizable local advertising pie. However, as SEM becomes more sophisticated and consumers expect smart targeting from commercial messages, basic…
For iPromote CEO Michael Barr, "a picture is worth a thousand words." Now he's trying to convince third-party publishers, and the local clients they represent, that it's a no-brainer to serve keyword and location-based display ads alongside the text-based search ads…
As local businesses increasingly transition their advertising dollars online, they expect agencies and publishers to furnish them with simple, consolidated solutions supported by tangible, trackable ROI. MerchEngines built its white-label "relationship generation" system to enable online marketing providers to do just that for their SMB clients. In…
Media General is the latest traditional media franchise to partner with a deal-a-day provider, launching a partnership with Groupon to open a new revenue stream in the much-hyped group buying space. Media General owns both local television stations (18 total)…
At the recent NAB Radio Show in Washington, D.C., broadcasters, developers and vendors alike harped on the mobile mind-set change that must occur for effective strategic practices to take hold. The fundamental message: "Having an online stream and building a…
There is definite interest in Mobile Digital Television, fueled by strong demand for local programming including news and weather. That was the core message delivered by the Online Mobile Video Coalition (OMVC) to attendees of this week's CTIA Wireless Association…
With interactive maps and location-based services emerging as foundational elements of the mobile phone experience, local navigation and search provider deCarta is enabling mobile network operators and mobile handset OEMs to tailor localized applications and content to their brands through…
AOL is taking the plunge into the competitive deal-a-day space, launching Wow! as an integrated deals sites under the larger brand that will serve "your bargain of choice" from both local and national offers. Increasingly, group buying offers are sold…
In July, BIA/Kelsey projected that OTT homes -- or those services providing linear and nonlinear video services over third-party bandwidth to the TV -- will exceed cable homes by 2013. A February IMS Research report on "Internet Video to the…
BIA/Kelsey's Digital Strategies for Broadcasting team covered this week's 2010 NAB/RAB Radio Showin Washington, D.C., hearing presentations from and interacting with industry leaders who are innovating ideas for survival and success during digital disruption. Here is a full catalog of…
Millennial Media -- the largest independent mobile ad network, reaching 63 million U.S. mobile Web users -- has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software…
As "the media capital of the world," New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had "no idea what was going on in my neighborhood. I couldn't even keep up with…
At BIA/Kelsey's DSB ’10 conference, Fisher Communications CEO Colleen Brown emphasized that local broadcasters can utilize the "long tail" of content to create richer offerings and open new advertising channels. The Seattle-based media group already does this through clusters of hyperlocal community Web sites…
Mobile ad network Millenial Media has posted its August S.M.A.R.T. report, which spotlights trends in mobile advertising and commerce based on activity across its network (both actual campaigns and network data). The latest release centers on mobile retail advertising and buying…
As BIA/Kelsey's Mike Boland has detailed, Fanminder's mobile coupon platform is notable for both its simplicity of use and economical price, hallmarks that should resonate with SMBs looking to utilize mobile messaging. Fanminder's latest release, Fanminder Offers, builds off this…
AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl…
