BIA/Kelsey projects that total U.S. social advertising revenues will surge from $2.1 billion in 2010 to $8.3 billion in 2015, growing at a 31.6 percent compound annual growth rate (CAGR). Driven by Facebook, social networks will command a majority share…
As it turns out, the daily deals landscape is more sophisticated than many first thought. New contours are emerging, each replete with opportunity and threat. Bluntly branding the space as "the next big thing" or a "can't-miss opportunity" lacks the…
Groupon gets much of the credit for "making coupons cool again." But it's the smartphone, with its inherent social, geo and touch capabilities, that may make them cooler than ever. By "cooler," we mean discoverable and relevant. The St. Petersburg…
Even as preprint circulars continue to account for a hefty chunk of newspaper revenues, the race to migrate these FSIs onto digital platforms that provide compelling shopping experiences and command premium CPMs is revving up. Associated Press will soon…
"Content is king." It's one of the oldest, most frequently trumpeted maxims in media. Original work commands a premium, while aggregation and curation are merely commoditized collections for easy distribution...or so the thinking goes. Only, what happens if the script is…
In two short years, LivingSocial has blossomed from a Facebook application development shop into a leading group buying platform in 230 markets and 12 countries. But the question du jour in deal a day isn't "what have you done?" but…
If you're a publisher, Yext CEO Howard Lerman wants to share his plumbing with you. Not literally, but in the "presence product" marketplace, where Yext will soon open up its Tags platform to enable participating publishers to create their own…
Chuck Lee, AT&T's executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear:…
With several recent tech valuations raising eyebrows -- Quora at $86 million, Twitter at nearly $8 billion to name just two -- a word that's been tossed around Silicon Valley a lot these days is "froth." Sean Moriarty, entrepreneur…
In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of…
Eventbrite Director of Marketing Tamara Mendelsohn told us at SxSW Interactive that because "events are inherently social," the online events organizer and ticketing exchange in uniquely positioned to leverage social media to allow literally anyone to post and share events. But Mendelsohn's…
It's hard work distilling 20,000 people, hundreds of sessions, droves of start-ups, seemingly endless parties and even a Mike Tyson cameo into a cliffs notes recap of SxSW Interactive. Not that anyone is shedding any tears for me. America loves lists…
SCVNGR “chief ninja” Seth Priebatsch and Gowalla CEO Josh Williams both employ game mechanics to elevate their location-based services, and both believe that gaming’s inherent fun factor can motivate more important behaviors, including social good. But that’s where the similarities…
Last year, a deal-a-day panel at SxSW Interactive might have been relegated to a satellite campus (read: off-the-beaten-path Austin hotel). Two years ago, it may not have existed at all. But in 2011, group buying is a $1.2 billion market…
In the "Field of Dreams" “if you build it, they will come" spirit, when Marissa Mayer takes the stage, thousands are sure to follow. Google's VP devoted much of her keynote at SxSW Interactive to evolutions in Google’s mobile mapping…
Last week, the latest spree of entrants forayed into the deal-a-day arena, with AT&T and The New York Times announcing group buying platforms that appear to be almost identical to those popularized by Groupon and LivingSocial. The most interesting of the…
Questions and comments poured into our Social Local Media webinar last week, and true to our word, we're addressing every last one of them. This time around, let's crunch some numbers. What key data points are we using to frame our…
As promised, over the next few days, we will address your questions from last week's Social Local Media launch webinar. Among the topics we'll tackle: how traditional media can effectively participate, the growing role of social in search, the validity…
On last week's Social Local Media launch webinar, we emphasized that to be socially engaging, local businesses and media companies alike must be both socially present and active. In other words, just stepping out on a platform and claiming a…
Thanks to the 600+ who registered for yesterday's webinar on the launch of BIA/Kelsey's Social Local Media advisory service. And even bigger props for the nearly 50 questions and comments that poured in. Our pledge to you: We will address them…
