Back in the not-so-old days, the rule of thumb for a Regional Bell Operating Company was that Yellow Pages accounted for approximately 10 percent of revenues and 20 percent of net profit for the corporation. This meant an RBOC could…
Safa Rashtchy has started off this year with a high profile. The first analyst that I heard on the radio on the way to work was Piper Jaffray's Mr. Rashtchy being interviewed by CNBC about his prediction that Google will…
Out of curiousity, I was wondering just how long has The Kelsey Group been writing about this topic, and a search of our archives shows the first artcle turned up in a Fax Bulletin (honk if you remember those) on…
PDC has grown rapidly the past few years. John Woodall, President of PDC, told me that overall the business was up 43% this year and that there were over a dozen companies interested in buying the Canadian business before they…
I have trouble understanding how a top business publication like BusinessWeek can say, €œBelieve it or not, among the hottest media bets is the $15 billion a year U.S. Yellow Pages market.€ Why has it taken so long to recognize…
This approach has some risks, but it is clearly a way for the sales force to gain advertising in a world where the consumer is way ahead of the SMB in adapting the concept of local search. Obviously the name…
Ten years ago, when The Kelsey Group more closely covered the newspaper industry, we conducted annual research among both dailies and weeklies to judge their overall opinion of or interest in electronic services. Every year daily newspapers said that their…
In the past, RHD has described itself as €œa leading Yellow Pages publisher and directional media company.€ That was the term used in the press release for both Dex and RHD. However, the current earnings announcement describes RHD as €œa…
It is not surprising that the Yellow Pages industry has stepped up to the plate to help their employees and their customers. Dan told me that, ironically, the White Pages for New Orleans are at the printer. He said, "I…
In a separate item by David Carr, titled €œWhy You Should Pay to Read This,€ the author suggests that paid content is in real danger because youth expect information to be free. They are willing to pay for the distribution…
The recent earnings' results from BellSouth, SBC and Verizon all show that their growth is coming primarily from high-speed Internet and wireless. Accordingly, we believe that the FCC's recent decision will enourage more investment in DSL by the RBOCs. Since…
The confidentiality inherent in this closed industry kept jealousy at bay, and it no doubt encouraged many executives who were successful to stay with their current employers. You have to wonder if the large sums of money made by a…
In the first quarter of 2001, Verizon Information Services rolled out SuperPages as the new brand identity for its print directory products. At the time, the concept of applying an Internet brand name to an offline directory was unusual, and…
The Journal goes on to predict that Carlyle won't be the largest buy-out fund for long. At least three other companies "are expected to be as big or larger." Michael Klein, head of global banking at Citigroup said, "the capital…
What do you get when you ask a YPA staff vice president to ask six board members questions in front of the membership? In short, not a lot of controversy. That's nobody's fault. It's just the environment. Stephanie Hobbs, who…
From the February 10 Yppaelinc: "SuperPages.com traffic rose to an all-time high in December as online holiday shopping helped increase search volume. The SuperPages network, which includes SuperPages.com and other sites with which we have traffic and partnership agreements, received…
So if you€™re looking for a way to get people to write reviews about local businesses, what would you do? Insider Pages is offering a $10 Shell gas gift card to members when they review 10 local businesses. You are…
Recently, I have had the opportunity to speak to a number of publishers of all sizes to get a sense of their perspective on this important issue. My take is that Yellow Pages executives believe there will be a major…
No such luck. This was simply a Forbes.com headline designed to suck readers into a brief news story. Oh, and by the way, why don€™t you respond to the question, €œWhat do you think is the best search engine?€ For…
Specifically, DCCI is focusing on €œthe ROI data our Call Measurement Services provides to marketer and business owners,€ and how their €œCall Measurement Programs deliver real-time information about high-value customers.€ They have placed the ads next to a YPA print…
