One Customer at a Time

At the recent EADP congress in Rome, Peter Darpo, CEO of European Directories, provided the audience with detailed information about the recently created European Directories. The company covers seven markets and has annual revenues of around 620 million euros and…

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Stop Whining

This morning's New York Times (subscription required) has two major stories about the newspaper industry on the front page of the business section. Columnist David Carr reported a conversation he had with an editor of a major newspaper about a…

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Putting Things in Perspective

What is the best way to bridge the so-called digital divide? • Provide a sub-$100 notebook computer for educational use in developing nations?• Introduce an ultra low-cost computer that is a combination phone and personal organizer that can be fitted…

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Go Long on Traditional Media

Bob Garfield, editor at large for Advertising Age, tried hard (perhaps too hard) to entertain the audience at the recent Yellow Pages Association annual convention. It was one of those multimedia presentations where he used a combination of PowerPoint, video…

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MindlessPetition.org

So the news alert comes in over the PR Newswire: "Yellow Pages Face Extinction Due to PaperlessPetition.org." Using Earth Day 2006 as its excuse, PaperlessPetition.org essentially suggests that publishers eliminate print Yellow Pages in favor of Internet directories. The author…

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Optimism and Professionalism

The message from the ADP Annual Convention last week and my colleagues Carlotta Mast and Charles Laughlin's Advisory this week is that independent publishers continue to be growing quite nicely, thank you. The mood at ADP in Tampa was very…

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Hail and Farewell

The ADP Annual Convention and Partners Trade Show kicked off officially this morning with presentations by outgoing ADP Chair Jim Hail of Hagadone Directories and President Larry Angove. The tone was much less adversarial toward incumbent publishers than it has…

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Time and Money

I didn't listen in on the analyst call that McClatchy CEO Gary B. Pruitt held yesterday, but there must have been some chuckles when, according to The N.Y. Times, "Mr. Pruitt, tried to persuade his listeners that newspapers remained vital…

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We’re No. 2?

If you just read the headline from each of the companies reporting on the new national syndication research results, you could be excused if you thought that a lot of companies are the most used Yellow Pages directories. Some companies…

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Mini Directories March On

One of the more controversial issues in the Yellow Pages business is the subject of companion directories. At last year's Directory Driven Commerce event, Joe Walsh spoke adamantly against the increasing number of mini directories and their impact on the…

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