At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
On Friday, I had the opportunity to spend some valuable time with Richard Zurawski, president and GM of Telmetrics, a leader in the increasingly important call measurement business. As my colleague Charles Laughlin, program director of The Kelsey Report, said today,…
I am not a New York City person anymore, in great measure because of the challenge of getting from one location to another. So when I do have to go to New York, I try to cover as much…
Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
Last week, we raised the issue of the potential for Internet Yellow Pages offered by print publishers. In a world where people seem to be routinely going to Google, Yahoo! and a few other sites for all their information needs,…
Idearc Media and Yellow Pages Group announced their earnings today, and like R.H. Donnelley maintained their 2007 guidance estimates. As The Kelsey Group had estimated earlier in the year, print revenues are basically flat with growth coming from electronic, vertical…
Yesterday, The Kelsey Group announced a partnership with conference series host Search Engine Strategies (SES). The two companies will work together to program upcoming conferences, the first being November’s Interactive Local Media Conference. SES is part of the marketing division…
The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…
A strategy professor I had in graduate business school gave us some advice that I haven't forgotten. You should work for companies that specialize in your area of expertise; otherwise, you will be in a staff job and not have…
