BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…
BIA/Kelsey President Neal Polachek and SVP Matt Booth kicked off the ILM:09 conference by presenting BIA/Kelsey's local revenue forecast and the state of interactive local media. The bottom line is that they continue to predict that local media will fall from…
Kenshoo Search is the third-generation end-to-end search marketing platform that was "built utilizing the quality management approach." Its USP is to enable marketers to optimize every aspect of their campaigns to achieve maximum ROI. At ILM:09, Sivan Metzger announced the…
Few companies have seen the ups and downs of the media industry like R.H. Donnelley. BIA/Kelsey President Neal Polachek asked Directonal Media Strategies Day 2 keynote Speaker Dave Swanson, RHD chairman and CEO, to speak about what's happened and what's ahead…
Here is a valuable marketing lesson for Yellow Pages, newspapers and broadcasters. You probably remember Victor Kiam's famous commercials for Remington shavers from 1979 when he said on camera, "I liked the shaver so much, I bought the company." It…
My colleague Michael Boland released a new Advisory today on The Kelsey Group forecast for Western Europe mobile search and display. The bottom line is that TKG analysts forecast mobile search ad revenues will grow at a compound annual growth rate of more…
In today's eMarketer, the first story is titled "Interactive Marketers Lean on Search." The item reports that "digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue." The basis for the…
Today is Herb Gordon's last day as a consultant to the Association of Directory Marketing, Inc., although he will continue to edit ADM Flash. Flash, the newsletter of the ADM, is sent to more than 1,500 people, and its stories,…
Don't take The Kelsey Group's word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here's what eMarketer wrote a week ago. "In the wake of the global economic downturn, marketers worldwide are…
Recently the company that delivers Idearc Yellow Pages in the Princeton, NJ, area brought our office a few copies of the most recent edition. I imagine that most people do what I did when the book came, which was to…
The New York Times publishes separate sports and business sections on Saturday, Sunday and Monday. It may soon move away from separate sections altogether. This past Saturday, there was not a single display ad in either the sports or the…
When I went to work in the new Information Services Division of Dow Jones in 1980, I was taken on a tour of the newsroom including the area where the news wires spit out a continuous flow of information called…
At the end of the second day of Marketplaces 2009, my colleague Matt Booth made a statement and then asked a follow-up question. He said, "most of what I've been hearing from the podium is optimistic. Don't people realize that…
Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…
Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…
In 1996, one of our keynote speakers at a Kelsey conference was Greg Riker, who was vice president of technology at Microsoft and responsible for "wearable technologies." A lot of what he did sounded like science fiction, but what he…
France Telecom is finally pulling the plug on the 26-year-old Minitel service, which it launched in France in 1982. (Actually, Minitel is really 15 years older than that according to SEC filings: "Under an advertising sales agreement entered into in 1967,…
One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…
The headlines from this week’s edition: GE: The Heat on Immelt Google: Weathering the Storm? The Future of Fannie and Freddie Anheuser-Busch’s Troubled Brew This wedding tradition of something old and something new is appropriate for BusinessWeek’s leading online stories…
