In a partnership with American Express, Twitter will roll out the self-serve ad platform it's been testing to 10,000 SMBs next month. It will enable SMBs to manage their marketing campaigns and budgets without sales representatives. Only SMBs that accept…
80 percent of respondents in a recent JiWire Q4 report state a preference for locally relevant ads over non-local advertising. The report examined three emerging trends in the location and mobile markets: response to location-based messaging, location specific shopping behaviors,…
Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read…
Online revenues for Canada's Yellow Pages Group grew 30 percent in 2011, offsetting declines in its domestic print business as well as its U.S. operations, according to the company's recently released earnings. Revenues decreased to C$1.3 million in 2011 compared with C$1.4…
Movl, a TV app maker, received $500,000 from billionaire entrepreneur and investor Mark Cuban, to help fund business development as the company launches three new features. Movl designs multiscreen, multidevice apps to enhance the connected-TV viewing experience. Now Movl is…
As SMBs learn the power of online video to reach their customers, video can also be powerful upstream in their value chain. That's the idea behind a few video contests sprouting up this month from big corporations to give SMBs…
Yellow Media is cutting jobs in its Canpages print directories division but says it will keep its Canpages online business. "From an online and mobile perspective, the Canpages brand will continue to exist," said Yellow Pages Group Treasurer Anne-Sophie Roy.…
Business-to-business companies are catering to a growing crop of decision-makers who are turning to the Internet for purchase information according to data from Marin Software. The average cost per click in the B2B paid search space increased 29 percent from…
Shopkick, the location-based shopping app, announced today that it has more than 3 million active users since it launched over a year ago and that more than a billion of its in-app deals and offers have been viewed. Shopkick's app…
Verizon, the global broadband and telecommunications company, invested $370 million to develop a streaming video content delivery system and video ad platform designed to reach Web and mobile users. Verizon Unicast Content Delivery Services will use a variety of content…
Constant Contact, an email marketing company, announced its acquisition of mobile app developer CardStar this week. CardStar developed a mobile app where consumers are able to store all of their existing loyalty cards, rather than having to carry multiple, physical…
Apple can thank the high-profile launch of last fall's Apple iPhone 4S for iOS closing the gap on Android as the leading platform for new smartphone purchases. According to research released this week from Nielsen, 45 percent of new smartphone…
John Donahoe, eBay CEO and interim PayPal CEO, projected soaring numbers for new mobile payment forecasts. During his keynote speech at the Consumer Electronics Association, Donahoe predicted that eBay would reach $8 billion in mobile gross merchandise volume (GMV) this…
Call measurement ad provider Telmetrics released its 2012 local search trends today, with a heavy focus on the role mobile is playing in local search and ad performance management. Here are Telmetrics' top four trends/predictions this year in mobile innovation:…
We reported at the end of the year that Yell is moving in a new strategic direction. This week, the Yellow Pages publisher announced the appointment of Matt Anderson as its new chief strategy and business development officer. Anderson has…
Our audience might be upset that Jed’s Burgers, a fictitious business set up for the Yext PowerListings demo isn’t real. What may be more upsetting is the fact that 20 percent of local searches will return the wrong information. Lerman…
SMB marketing companies have forgotten that local businesses still see calls as a key driver of new business. That's the opinion expressed by Marchex Executive VP Matthew Berk during today's session on "Converting Calls to Local Sales." To succeed in…
When it comes to Local Yokel Media’s business focus, it's all about 15 miles. That’s because 80 percent of consumer spending is done within 15 miles of home. CEO and Founder Dick O’Hare shared that fact at this afternoon’s session…
Search engine marketers are no longer selling calls to merchants but conversion. Prior discussions among industry insiders focused on calls, but according to a Manta survey, 49 percent of merchants named referrals as the most valuable lead source. This was…
137 billion. That's how big the local media market is. Steve Marshall and Matt Booth highlighted findings from "Wave XV" of BIA Kelsey's Local Commerce Monitor during this morning's session, "New Directions for Interactive Local Commerce." Not surprisingly, there is…
