Ambassador Media Group filed for Chapter 7 bankruptcy Friday, citing debts of more than $10 million and assets of only $4 million. A Chapter 7 filing usually signifies a company's intent to liquidate. With $4 million in assets and $10…
Nearly 70 percent of consumers who watched this year's NCAA tournament did so on both a television and mobile device, according to a new study from Millennial Media and the Interactive Advertising Bureau conducted by Harris Interactive. More than 2,000…
While pay-per-call usage is growing across all local search media channels, Telmetrics reports today that mobile advertisers and SMB programs are the real drivers of a more than three-fold growth in adoption. The call measurement solutions provider is tracking 348 percent…
Manta announced today that it received a $44 million minority equity investment from Silicon Valley venture capital firm Norwest Venture Partners. The exact proportion of the holding sold to the firm is undisclosed, but its minority stake puts the valuation…
Localeze, a provider of business listings, announced a partnership today with Locationary, a local data management company, to simplify the exchange of local business listings. Localeze will use Locationary's "Saturn" cloud-based data management and exchange platform to streamline the sharing…
Tom Bates, Founder, Kudzu Wiley Cerilli, CEO, SinglePlatform Dave Galvan, President, Schedulicity Randy Parker, President, SMBApps John Vitti, Cofounder and CMO, Mobile Spinach Which SMB solutions will stand out and make a difference in 2012? Our SMB SuperForum discussed some…
Juan Delgado, Managing Director, Americas, Perform John McIntyre, CEO, Backyard Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications David Simon, VP, Advertising Solutions, Local Corp. Video is everywhere you look, from your smartphone to the back of…
Geoff Cramer, CEO of SocialMadeSimple Adam Japko, President of Digital Sherpa Mark Schmulen, General Manager of Social Media for Constant Contact Neil Kataria, President of newBrandAnalytics Catherine Tucker, Associate Professor of Marketing for MIT Sloan School of Management Social Local…
Eight billion dollars. That's the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater…
"AOL has a huge bet on local and Patch in particular," said Mark Josephson, senior vice president of revenue at AOL Local during our afternoon session at ILM East. Patch hyperlocal sites reach 865 communities that Josephson describes as "under…
Millennial Media released its Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report today. Advertisers leveraging mobile to deliver locally relevant messages to target audiences were among the top trends. Mobile video ads became mainstream last year as advertisers shifted…
Yellow Medya, Turkey's Yellow Pages publisher, announced this week the release of its Brand SoLoMo location-based engagement platform. It allows brand owners to geo-code every point of sale, whether physical or virtual. In addition, it maintains a point of sale…
Time Warner Cable's ad division recently launched Enhanced iTV, which lets advertisers target interactive television ads to viewers in different local markets based on the time of day. The idea behind interactive television is combining the power of Internet ads…
Where, a location-based mobile ad network, launched its first political product this week called Donate Now. It allows people to make donations to political campaigns from a mobile ad unit. According to S&P Capital IQ Analysts, political ad spending across…
In the past month, Pew Research Center's Internet & American Life Project, comScore and Nielsen released data that demonstrate increased smartphone penetration in the United States. More than 100 million U.S. mobile subscribers are using smartphones in Q1 2012, up…
Watching free videos on the Web is convenient and entertaining. But most viewers won't say the same about pre-roll video ads. Enter Solve Media. The ad tech company announced the launch of Pre-Roll Insurance today. The new technology prompts viewers…
Infogroup, a database marketing company, has acquired GoTime, a data management platform company. Terms of the deal were not disclosed. The entire GoTime staff will join Infogroup and relocate to a new Manhattan office. We spoke with Chief Data Officer…
Fifteen game-changing trends are happening right now in local media, and our analyst team discussed each one in today's webinar ahead of our ILM East conference. Here's the rundown: Curated commerce or the place where social, mobile and video intersect.…
Valpak, a direct marketing company, redesigned its iPhone and Android apps as its app downloads have tripled since 2010. In addition, the coupon company launched its first iPad tablet app that enables users to print coupons to wireless printers or…
One of the most common tasks users perform on AT&T Interactive's YP.com is browsing local eateries in search of a good meal. Thanks to a new partnership with NYC start-up SinglePlatform, this task becomes easier with the addition of local restaurant menus…
