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Author: Elise Simmons

This author has written 118 articles
Home Elise Simmons

SMB Owners Prefer Political Messages From Social Media

  • July 2, 2012
  • Elise Simmons
  • Social

MerchantCircle.com released findings today from a survey that revealed 50 percent of small-business owners follow political candidates or related organizations on Facebook. Fourteen percent of respondents follow these groups on Twitter. The survey comprised more than 6,000 U.S. small-business owners.…

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Yodle Introduces Integrated Mobile Marketing for SMBs

  • June 28, 2012
  • Elise Simmons
  • Mobile, SMBs

This week, Yodle announced the integration of mobile-optimized websites, mobile ad bidding and distribution to its product suite. The mobile solution has already rolled out to more than 30,000 existing SMB customers. New customers can also expect to receive the…

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Telmetrics Releases Pay-Per-Call Guidelines for Local Mobile Advertising

  • June 26, 2012
  • Elise Simmons
  • Call Monetization, lead generation, Mobile

Telmetrics, a call measurement provider, has released pay-per-call best practices designed to optimize the number of quality, billable calls delivered to advertisers. "With mobile it is all about being there at the time of action -- whether it is a…

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Vocus Targets SMBs With Marketing Dashboard

  • June 25, 2012
  • Elise Simmons
  • Brand Marketing, General Marketing, Online/Interactive, Social

Vocus, a cloud marketing and public relations software provider, is focused on helping SMBs grow their online business with its new marketing dashboard. Business Development Manager Christine Mulquin shared with us that the company is targeting its marketing suite to…

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Cox Target Media Merger Creates Coupon Giant

  • June 21, 2012
  • Elise Simmons
  • Coupons/Deals

Cox Target Media announced its acquisition of Savings.com, an online coupon website, and its British-based sister site, Savoo.co.uk today. Terms of the deal are undisclosed. Cox Target Media also owns and distributes Valpak coupons. Its print coupons from national and…

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Consortium Tests Find Video and Mobile Complement TV Views

  • June 18, 2012
  • Elise Simmons
  • Video, online

The growing viewership of video content on mobile devices and online has not reduced consumers' television viewing habits, according to two tests conducted by Arbitron and comScore from single source data. The primary goal of the Coalition for Innovative Media…

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Shopkick and American Eagle Outfitters Partner for Mobile Rewards

  • June 6, 2012
  • Elise Simmons
  • Mobile, Shopping, offline

American Eagle Outfitters becomes the latest partner to launch Shopkick nationwide, including its Aerie locations, starting today. The announcement comes on the heels of Target's national rollout that we reported here. American Eagle Outfitters and Aerie shoppers will earn "kicks"…

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Yellow Medya Turkey Partners With TomTom

  • June 5, 2012
  • Elise Simmons
  • Location Targeting, Mobile, Online/Interactive, Yellow Pages, European

Yellow Medya, Turkey's Yellow Pages publisher, announced a new partnership agreement today with TomTom Places. The Yellow Pages publisher will serve as the business listing and content provider to the navigation products supplier. In addition, Yellow Medya will serve as…

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Repair.com Launches Free Online Scheduling Tool

  • June 4, 2012
  • Elise Simmons
  • Online/Interactive, Verticals

Repair.com launched its online repair scheduling tool today which allows potential customers to view and compare open appointments using data from its parent site, National Electronics Warranty, LLC. The new venture is an extension of its parent site that provides…

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Millennial: Tablets Among the Top 20 Mobile Devices

  • May 24, 2012
  • Elise Simmons
  • Mobile

Mobile ad network Millennial Media is out with its Q1 mobile mix report, showing that tablets were among the top 20 across all mobile devices. The Apple iPad, Samsung Galaxy Tab and Amazon Kindle Fire are the top three tablets…

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Target Brings Shopkick Nationwide

  • May 23, 2012
  • Elise Simmons
  • Mobile, Online/Interactive, Shopping, offline, Smartphones

Target, one of the largest discount retailers in the U.S., announced today that it will now offer its guests the Shopkick app for their smartphones. When customers walk into their local Target store, they receive points known as "kicks." As…

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Yell Acquires Moonfruit to Drive Local eMarketplace

  • May 16, 2012
  • Elise Simmons
  • Mergers & Acquisitions, Online/Interactive, Yellow Pages

Today, Yell announced its acquisition of Moonfruit, a United Kingdom DIY website and online shop builder, for approximately GBP 18 million, funded out of Yell's cash reserves. Retention bonuses of up to GBP 5.2 million will be paid to key…

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Savings Network Savvi Selects Localeze for Local Business Content

  • May 15, 2012
  • Elise Simmons
  • Listings Providers, Local, Online/Interactive, Shopping, online

Business listings provider Localeze announced today that it will provide online business listings to Savvi, a savings network. Localeze business listings are standardized across its list of approximately 150 local search platform partners, including search engines, online directories, social networks,…

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XAd Report Shows Growth in Local Mobile Search

  • May 15, 2012
  • Elise Simmons
  • Mobile, Online/Interactive, Verticals

XAd, a mobile local ad network, released its Q1 2012 report today that shows growth in the local-mobile search category, particularly transportation-related search within the travel sector. We're not surprised by the results, given our forecast of total U.S. mobile…

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Verizon Launches New Visual 411 App

  • May 14, 2012
  • Elise Simmons
  • Directory Assistance, Mobile, Online/Interactive

Verizon's new Visual 411 app is designed to provide a more integrative user experience across mobile, FiOS TV and desktop devices. A common platform supports all three media. In addition, the free app lets users search local businesses and provides…

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ComScore: Google Leads U.S. Internet Search in April

  • May 11, 2012
  • Elise Simmons
  • Google, Microsoft, Online/Interactive

Google made up 66.5 percent of the U.S. market share in explicit core search in April, a 0.1 percentage point rise from the previous month, according to comScore's qSearch analysis. Microsoft came in second at 15.4 percent and Yahoo rounded…

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Case Study: Why Chapelboro.com Nets 25% of Radio Revenues

  • May 7, 2012
  • Elise Simmons
  • Online/Interactive

In our Investing in Radio Market Report, we reported that local radio stations saw a 15 percent increase to $439 million for total online revenues. Local radio stations are making significant strides to bolster their online activities, and it is…

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EXAI Launches Real-Time SMB Website Builder

  • May 3, 2012
  • Elise Simmons
  • SMBs

EXAI is a white-label solution for SMBs based in Israel with global resellers, that offers hosting, domain purchasing and website development. I caught up with CEO Gal Moran, who expressed one of the major challenges in selling website services to…

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NBCU Launches New Casual and Social Gaming Platforms

  • May 3, 2012
  • Elise Simmons
  • Online/Interactive, Social

NBC Universal announced the launch of the Universal Games Network (UGN), a new platform that integrates NBCU's gaming efforts across its television networks and online properties this week. UGN is a white-label solution that will aggregate NBCU's most popular online,…

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Bookshelf: ‘The Good Fail’

  • May 1, 2012
  • Elise Simmons
  • Verticals

You can learn a lot about failure from a guy who lost 11 jobs in 12 months. Richard Keith Latman, an entrepreneur who also started 11 companies over a 20-year period, documents his stumbles in The Good Fail. I interviewed…

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