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Author: Charles Laughlin

This author has written 790 articles
Home Charles Laughlin

Seattle Ruling Brings an End to San Francisco Phone Book Ban

  • October 24, 2012
  • Charles Laughlin
  • Yellow Pages

We expected the recent court ruling on the Seattle opt out ordinance to have an impact beyond its immediate scope. And now it has. San Francisco Board of Supervisors President David Chiu introduced an ordinance Tuesday that would suspend the…

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Seattle Opt-Out Ordinance Struck Down

  • October 16, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Yellow Pages industry won a big victory yesterday when the U.S. 9th Circuit Court of Appeals struck down Seattle's tough opt-out ordinance in a unanimous decision. The court based its decision on the finding that print directories offer more…

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ADPAI Event Examines the Great Transformation

  • October 12, 2012
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages

The Asian Directory Publishers Association's annual conference next month in Thailand has assembled an impressive list of international industry leaders to take a hard look at the challenges of transformation directory organizations. ADPAI represents search and directory companies throughout Asia…

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Showrooming on Outdoor Retailers’ Agenda

  • October 4, 2012
  • Charles Laughlin
  • Mobile, Online/Interactive, Smartphones

I am here in Boston having just finished giving a lunchtime talk on mobile commerce to the Outdoor Industry Association, gathered here for its annual Rendezvous conference, which has drawn more than 350 outdoor retailers and manufacturers. They are offering…

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SMB Digital 2012: Gail Goodman

  • September 18, 2012
  • Charles Laughlin
  • Online/Interactive, Social

Constant Contact CEO  and "Engagement Marketing" author Gail Goodman made a pretty direct pitch to those attending SMB Digital Marketing to partner with her company to build out a social contact management system, which she describes as the "rich social…

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SMB Digital 2012: Local SEO and the SMB Value Prop

  • September 18, 2012
  • Charles Laughlin
  • BIA/Kelsey SMB, Online/Interactive, SEO

While SEO may still have a somewhat murky reputation (many still don't know what it is), the fact is SEO is now a big business that will only get bigger, and it drives very strong ROI for small businesses, with…

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Dex One and SuperMedia to Merge

  • August 21, 2012
  • Charles Laughlin
  • Mergers & Acquisitions, Online/Interactive, Yellow Pages

Well, another shoe has dropped in the U.S. directories market. This morning Dex One and SuperMedia announced plans to merge, creating an an entity called Dex Media with roughly $3.1 billion in revenue, based on 2011 results. Dex shareholders will…

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Yodle Challenges Conventional Local Sales, SEM Wisdom

  • August 17, 2012
  • Charles Laughlin
  • BIA/Kelsey SMB, Online/Interactive

This week we caught up with Yodle CEO Court Cunningham to talk about how his company uses data and technology to gain insights that help improve results and drive down customer acquisition costs. Cunningham will be a featured speaker at…

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ReachLocal Seeking Growth Via New Products, International

  • August 6, 2012
  • Charles Laughlin
  • BIA/Kelsey SMB, Online/Interactive, Sales Best Practices, SMBs

On last week's Q2 earnings call, local online marketing firm ReachLocal emphasized how its international expansion will fuel its growth. Plus the company offered a glimpse into its efforts to expand into smaller U.S. markets via telesales. ReachLocal has long been among the…

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Study Finds Cost Per Call Favors YP

  • August 3, 2012
  • Charles Laughlin
  • Google, Online/Interactive, Yellow Pages

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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Google Star Marissa Mayer Takes Yahoo’s Top Job

  • July 16, 2012
  • Charles Laughlin
  • Online/Interactive, Personnel Moves

In a move that is surprising a lot of people, Marissa Mayer, arguably the face of "local" at Google, will leave immediately to take the top job at online media company Yahoo. The appointment as Yahoo's new president & CEO,…

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Changing the Local Sales Conversation

  • July 14, 2012
  • Charles Laughlin
  • Ad Sales, Online/Interactive, Yellow Pages

The website development firm vSplash is playing in a fertile field with its Buzzboard product, a tool that enables local media salespeople to use the quality of small business digital presence as a starting point for a sales conversation. The…

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Yellow NZ Names Industry Veteran as New CEO

  • July 12, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

New Zealand's Yellow Pages Group had named current Managing Director Chris Armistead as its new CEO, replacing Scott Pomeroy, who held the job on an interim basis. Pomeroy, formerly CEO of Local Insight Media, will remain on the company's board…

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MLM SF: Stewart Alsop Sees the End of Apps

  • June 27, 2012
  • Charles Laughlin
  • MLM SF, Mobile, Online/Interactive

Legendary venture capitalist Stewart Alsop of Alsop Louie Partners sat down with BIA/Kelsey analyst Matt Booth here at MLM SF to offer a glimpse into the fertile mind of a leading tech investor. Interestingly enough, one of the first things…

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MLM SF: Groupon Says ‘Mobile Is a Big Part of Our Business’

  • June 27, 2012
  • Charles Laughlin
  • Coupons/Deals, MLM SF, Mobile, Online/Interactive

"Mobile is a big part of our business," said Mihir Shah, Groupon's VP-Mobile, in an interview this afternoon with BIA/Kelsey analyst Peter Krasilovsky at the Mobile Local Media event in San Francisco. Shah said that 30 percent of Groupon's transactions…

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MLM SF: Mobile Shopping and Loyalty — Closing the Local Loop

  • June 27, 2012
  • Charles Laughlin
  • MLM SF, Mobile, Online/Interactive

Here in San Francisco at BIA/Kelsey's Mobile Local Media conference, a panel of three young companies offered a glimpse into the leading edge of mobile shopping and loyalty marketing. Moderator Peter Krasilovsky walked each panelist through an examination of his…

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Data at Core of Yellow Medya Transformation

  • June 21, 2012
  • Charles Laughlin
  • EASDP 2012, Online/Interactive, Social, Yellow Pages

Back in 2008, Trevor Nadeau went to the board of the company he was running, Yellow Medya, and told them that no one was buying the product they were selling, an online Yellow Pages directory. Nadeau had to come up…

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Coming in September: BIA/Kelsey SoLoMo Event at EASDP — Toledo, Spain

  • June 12, 2012
  • Charles Laughlin
  • EASDP 2012, Mobile, Online/Interactive, Social, Yellow Pages

  So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search…

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YP Sees Freedom to Grow Under Cerberus Ownership

  • May 25, 2012
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

YP CEO David Krantz wanted to dispel a widely held notion when we spoke with him late last week about the company he now runs, newly acquired from AT&T by the private equity firm Cerberus Capital Management. "This is not…

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Telnic Eyes Opportunity in Enabling SoHo Businesses

  • May 24, 2012
  • Charles Laughlin
  • Mobile, Online/Interactive

London-based Telnic is carving out an interesting role for itself as an online enabler of small businesses. Telnic is the organization that offers the .tel top level domain, which for GBP 14.95 per year provides a simple Web presence that…

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