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Author: Charles Laughlin

This author has written 790 articles
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User View Datapoint Raises Questions, Ire

  • March 31, 2005
  • Charles Laughlin
  • Yellow Pages

The Kelsey Group and ConStat recently completed the second wave of our User View research project, in which we ask consumers about a range of issues around the use of local media, including both traditional and digital. One of the…

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London Times Reports Yell to Make Play for TWP

  • March 31, 2005
  • Charles Laughlin
  • Yellow Pages

A March 27 article in the Times of London online edition says Yell Group is planning to pursue an acquisition of TransWestern Publishing, which recently disclosed it had retained Goldman Sachs to €œexplore its strategic options.€This report comes as no…

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SBC Takes Aim at Competitors in New Ads

  • March 11, 2005
  • Charles Laughlin
  • Yellow Pages

A story this week on Adweek.com talks about a new ad campaign from SBC that tries to restore the mystique of printed Yellow Pages while setting SBC Yellow Pages apart from competitors €" referred to only as the €œDifferent Book€…

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Fear and Backslapping in Las Vegas

  • March 10, 2005
  • Charles Laughlin
  • Yellow Pages

Greetings from the Mirage Hotel. I am sitting here staring at Steve Wynn€™s enormous signature on his new Vegas strip hotel, poring over my notes from the first general sessions at the Yellow Pages Association annual convention, halfway into its…

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Eniro Tries to Right Its Ship

  • February 20, 2005
  • Charles Laughlin
  • Yellow Pages

Eniro is a very progressive directory organization operating in several very progressive markets (including Sweden, Denmark, Norway and Finland) as well as some developing markets like Poland and Russia. It is probably fair to say that the company made too…

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Private Equities Get “Amarillas” Fever

  • February 16, 2005
  • Charles Laughlin
  • Yellow Pages

I recently noticed a press release on the merger of two relatively obscure publishers of Spanish-language Yellow Pages directories. The acquiring party is Hispanic Yellow Pages of America, backed by the private equity fund called Hispania Capital Partners LLC. The…

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Private Equities Get “Amarillas” Fever

  • February 16, 2005
  • Charles Laughlin
  • Yellow Pages

I recently noticed a press release on the merger of two relatively obscure publishers of Spanish-language Yellow Pages directories. The acquiring party is Hispanic Yellow Pages of America, backed by the private equity fund called Hispania Capital Partners LLC. The…

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Is Sensis the Next One on the Block?

  • February 8, 2005
  • Charles Laughlin
  • Yellow Pages

A report in Australia€™s The Age newspaper citing unnamed sources within the Australian government says the spin-off of Sensis Pty. Ltd. by its parent company Telstra is in the works. The story was posted on theage.com.au on Feb. 8.Within the…

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Competition Picks Up Steam in the UK

  • February 2, 2005
  • Charles Laughlin
  • Yellow Pages

Britain€™s Guardian newspaper reported today that British Telecom plans to spend up to 10 million pounds €" about US$18 million €" promoting its BT Phone Book product this year. This represents a significant upping of the ante by BT, which…

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My Breakfast with Condron

  • February 2, 2005
  • Charles Laughlin
  • Yellow Pages

Last week, I sat down for a breakfast interview in London with Yell Group CEO John Condron at the Connaught Hotel, a power breakfaster€™s power breakfast spot. Over his porridge, Condron talked about the state of the business today, and…

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