Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…
Here is an article on the bond offering for Yellow Pages Group New Zealand. The company's owners are cutting back on its size to improve demand. This is certainly a sign that at least for now, conditions are not good…
I've come across a few items this past week worth noting. Will give a quick take on each here. An article in the Dayton Daily News reports that The Berry Network, the CMR wing of The Berry Co., has landed…
I am in the middle of researching an Advisory on major metro markets, why they are such a challenge for Yellow Pages publishers and what, if anything, they can do to reverse the slide. In the course of doing research…
I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…
Yellow Pages Group CEO Marc Tellier offered some more color on his company's plans to roll out value-based pricing (VBP). According to Tellier, the company should roll out the new pricing approach by 2009 or 2010. One key to value-based…
Idearc Media released its first-half financial results this morning. The company emphasized that "multi-product" sales, combining print, online and other, were about flat. Idearc is maintaining full-year guidance for 2007 – revenues will come in “close to flat” with slight…
We just posted a Client Inquiry Brief summarizing the French publisher PagesJaunes’ first-half results. In reviewing the document, one thing jumps out. The publisher's otherwise solid first half was diminished by a decline in print revenues, this for a company…
Another directory publishing asset has changed hands, with one investor cashing out handsomely and another coming in hoping to make a killing. This time the buyer is Babcock & Brown, an Australian private equity firm that is focused on media…
On today's second-quarter earnings call, R.H. Donnelley executives revealed that the ripple effect of the housing slump has affected growth in its Embarq markets, which have been among the most stable in recent years. Fortunately for RHD, improvements in Chicago…
This just in. Directory publisher R.H. Donnelley has acquired Business.com, a B2B-oriented search engine and ad network that was acquired by Earthlink founder Sky Dayton for US$7.5 million in 1999. The acquisition was announced today, just before RHD's second-quarter earnings…
Yellow Book has paired up with cable company Charter Communications in a distribution and marketing deal. The announcement is a little vague on details, but as far as we can tell, Yellow Book and Charter will distribute co-branded directories with…
Idearc's Superpages has launched a beta version of a video advertising product, the company announced today. Here is a copy of the announcement. Video has quickly emerged as an essential element for a fully functional local online product, even if…
Yell Group's U.S. division, Yellow Book, has named Pat Marshall to the newly created post of "chief new media officer." Marshall's job in a nutshell will be to bring Yellow Book and its IYP, www.yellowbook.com, into a leadership position online.…
I just finished listening to the replay of Eniro's second-quarter earnings call. A lot was covered on the call, and I will write up a detailed brief for TKR clients early next week. Eniro recorded total group revenues of SEK2.93 billion…
Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…
A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…
Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…
White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…
Scads of stories are popping up that say Google is a likely bidder for Yell Group, the U.K.-based publisher that also operates U.S. independent Yellow Book. Here is a story in today's Independent newspaper, which cites sources saying Google is…
