Cincinnati Bell just received approval from the Public Utility Commission of Ohio to forgo delivery of print residential White Pages directories except to those who request a copy. This fits into a trend that has been brewing for some time, and was…
The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages. The blog's first post from YPA President Neg Norton explains the rationale for the blog…
I won't say I agree with everything Chris Smith says in his column today in Search Engine Land, which offers 10 ideas for saving the Yellow Pages. But I do agree with a lot of it. In fact, much of…
The Egypt Yellow Pages, operated by Dubai-based Al Wahda Express LLC, has launched an online/mobile mapping service. According to the announcement, users will be able to view local businesses on their mobile phones in either satellite or map view. We…
R.H. Donnelley has recently opened up the beta version of its new DexKnows IYP platform (the new search box is above right), known internally as DK2, which TKG previewed last week with Brian Barnum, president of RHDi, and Jeff Porter,…
The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…
Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…
The following post was contributed by TKG associate Mark Temple, who attended last week’s Yellow Pages Today event in Zurich, Switzerland. The sixth annual Yellow Pages Today Conference assembled experts from the industry to give their specialist opinions around the…
Sometimes even the most clever advertising for Yellow Pages has a "been there, done that" quality to it. Take a funny situation, add a clever conclusion involving a play on words related to a Yellow Pages heading and, bam, you've…
Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…
This just in. Canada's Yellow Pages Group has announced a deal with My Virtual Paper, a start-up that has developed a process for extracting and indexing deep content from SMBs' offline business papers -- brochures, fliers and so on. CEO Manoj…
This morning's session at ILM:08 on Leveraging Traditional Media Online was an eye-opener in many respects. It was striking, for example, how aggressively NBC is embracing the idea of following the audience wherever it can get its attention -- at…
Kicking off the small-business "Super Forum" at Interactive Local Media 2008 here in Santa Clara, California, Jeff Stibel, CEO of Web.com (overachiever alert, he is also a brain scientist), laid out some more ugly facts about the economy -- small-business earnings…
Mark Canon, president of U.K.-based Yell.com (part of Yell Group) kicked off Interactive Local Media 2008 today with an insightful, and at times esoteric, presentation that challenged much of the conventional wisdom that has driven organizations making the transition from…
We've written before on how media and blog coverage of Yellow Pages can't seem to find a fair balance between Pollyanna and Chicken Little. OK, in fairness, there aren't many Pollyannas writing that Yellow Pages is shipshape with not a…
Stuart McKelvey is no longer CEO of TMP Directional Marketing, a position he had held since 1998. He is leaving the Yellow Pages ad agency founded by his father, Andrew, in 1967 to join Health Diagnostic, also founded by the…
The Kelsey Group has learned that effective Nov. 1, AT&T Advertising & Publishing will become AT&T Advertising Solutions. But there is more to this than a cosmetic name change. AT&T has also reorganized the company and expanded its portfolio to…
I'm here in San Antonio, Texas, having caught the tail end of the Association of Directory Publishers meeting, and now the Association of Directory Marketing's event. One of the many questions floating around the U.S. Yellow Pages industry is whether…
This from a guy who has managed most of a lifetime without using the word "potpourri" in a sentence ... At any rate, here is a rundown of some Yellow Pages-related items of note from the past week. It's the…
Quite a few notable findings in TMP Directional Marketing second annual Local Search Usage Study, which it unveiled today, among them a slight shift in users' preferred medium for conducting a local business search. Last year's report had print Yellow…
