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Author: Charles Laughlin

This author has written 790 articles
Home Charles Laughlin

At ILM 2014: Pinterest Courts the SMB Market

  • December 4, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs

  Pinterest has "hundreds of thousands of small business, with thousands signing up every day," according to Joel Meek, head of partner online sales and operations at Pinterest. Yet the social bookmarking site is still in the early stages of making…

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At ILM 2014: The Day 1 Tweetrospective

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs

  Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even't robust Twitter feed. The sharing economy (and its cousin the "1099 economy"), the growth of…

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At ILM 2014: Deseret’s Digital Transformation Test

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…

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At ILM 2014: Deseret's Digital Transformation Test

  • December 3, 2014
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive

Clark Gilbert is a respected authority on digital transformation -- he's studied it at the Harvard Business School and he's put his ideas into action at Deseret Digital Media. Today at BIA/Kelsey's Leading in Local - Interactive Local Media conference…

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The Sales Transformation Playbook

  • October 23, 2014
  • Charles Laughlin
  • Online/Interactive, Sales Best Practices

10/23/14: Post updated to include a link to download Stacey Sedbrook's presentation this week to the Inland Press Association.  "Change is hard. It takes a lot of effort. Sustaining change is even harder." BIA/Kelsey's Stacey Sedbrook offered a sales transformation…

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Joe Walsh Takes the Reins at Dex

  • October 14, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Dex Media announced today that former Yellowbook CEO Joe Walsh will take over as its President and CEO, replacing Peter McDonald. It has been widely rumored for some time that Walsh was in line for a key role at Dex…

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Conference Video: Q&A with Yellow Media’s Julien Billot

  • October 13, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey's recent SMB Digital Marketing…

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Conference Video: Q&A with Yellow Media's Julien Billot

  • October 13, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Yellow Pages brand is both blessing and curse for those trying to morph legacy directory businesses into digital solutions providers for SMBs. Yellow Media CEO Julien Billot conceded as much in his keynote presentation at BIA/Kelsey's recent SMB Digital Marketing…

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This Just In: Berry Aquires LocalVox

  • September 23, 2014
  • Charles Laughlin
  • BIA/Kelsey SMB, Conferences, Mergers & Acquisitions, Online/Interactive, Yellow Pages

The big announcement this morning at Leading in Local: SMB Digital Marketing -- The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the…

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YP Names Lebow CRO

  • September 18, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

  YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…

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Eniro Suffers a Series of Unfortunate Events

  • September 7, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The Nordics search and directory company Eniro has suffered a series of increasingly embarrassing developments in recent weeks. It began back in July with a "disappointing" second quarter earnings result, which led to a management shake-up. In mid-August the company…

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Soleo Launches “Call Generation” Portal for Self-Serve PPC

  • September 4, 2014
  • Charles Laughlin
  • Call Monetization, Online/Interactive

Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…

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Soleo Launches "Call Generation" Portal for Self-Serve PPC

  • September 4, 2014
  • Charles Laughlin
  • Call Monetization, Online/Interactive

Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…

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YP Boosts Data with Goodzer Deal

  • September 3, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

YP has made a deal to include Goodzer's enhanced local services data across 3,000 business categories on YP.com and YP's mobile app. The move is designed to improve the value of YP's owned and operated digital properties to merchants and…

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YP's Reveals Big Mobile Dollars

  • July 31, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…

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YP’s Reveals Big Mobile Dollars

  • July 31, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

The U.S. search and directories company YP announced it generated nearly $400 million in mobile advertising revenue in 2013, placing it behind Google and Twitter as the third largest mobile advertising company. YP also reported it has total digital ad…

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Eniro Shakes Things Up After "Disappointing" Q2

  • July 16, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…

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Eniro Shakes Things Up After “Disappointing” Q2

  • July 16, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Yellow Pages

The Swedish search company Eniro has replaced the management of its Swedish online property following a "disappointing" second quarter, in the words of CEO Johan Lindgren, who addressed the issue head on during today's earnings call. The biggest outcome of…

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YP Upgrades Its Mybook Tool

  • July 8, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Social, Yellow Pages

YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…

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More Yell, Less Hibu in the Future

  • June 17, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The global directories company Hibu is apparently beginning to de-emphasize its corporate brand in favor of its old moniker Yell. This is according to an article today in the British newspaper The Evening Standard. Hibu has been undergoing substantial change…

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