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Author: Charles Laughlin

This author has written 790 articles
Home Charles Laughlin

R.H. Donnelley No More; Enter Dex One

  • February 1, 2010
  • Charles Laughlin
  • Financial Results, Funding, Online/Interactive, RH Donnelley, Yellow Pages, Print

Less than a month after its peer company Idearc Media emerged from bankruptcy with a new name (SuperMedia) and a new lease on life, R.H. Donnelley has done the same thing. Freshly out of bankruptcy and US$6 billion lighter on…

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Berry Pens Deals With Yodle, Web.com

  • January 28, 2010
  • Charles Laughlin
  • Ad Sales, Advertising Networks, SEM, Yellow Pages, Internet, Yellow Pages, Print

The Berry Co. announced today new alliances with Yodle and Web.com that will add to the portfolio of online product and services Berry will offer its small-business customers. The deals are part of a new branded offering called Berry Leads…

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AT&T AS Posts Down 2009 Results, Builds Buzz Over Buzz.com

  • January 28, 2010
  • Charles Laughlin
  • AT&T, Financial Results, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

AT&T released its full-year 2009 earnings today, and its Advertising Solutions unit, which includes print Yellow Pages and Yellowpages.com, posted total revenues of US$4.8 billion, a 12.6 percent decline. AT&T online directories unit Yellowpages.com grew 12.7 percent in Q4, compared…

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Canada’s YPG Says Bon Appetit With Restaurantica Acquisition

  • January 25, 2010
  • Charles Laughlin
  • Online/Interactive, Verticals, Yellow Pages, Internet, Yellow Pages, Print

Canada's Yellow Pages Group has deepened its investment in verticals with its recent acquisition of Restaurantica, one of Canada's largest online dining communities. Terms of the deal were not disclosed, but a report by Paul Steep at Scotia Capital suggests…

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Berry Restructures to Facilitate New Business Model

  • January 21, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

The Berry Co. (formerly Berry and Local Insight Media) has unveiled a revamped organization and business model aimed at greater efficiency and support of a new "client--focused" strategy, the company announced last week. As a result, the company is slimming…

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Legal Fight Shows Prime YP Real Estate Still Matters

  • January 20, 2010
  • Charles Laughlin
  • Yellow Pages, Print

A legal battle over which law firm gets access to the outside back cover ad of the Baltimore SuperMedia Yellow Pages directory underscores that print Yellow Pages ads can still produce a return on investment worth fighting over. According to…

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Yell Launches Proprietary Mapping Service

  • January 13, 2010
  • Charles Laughlin
  • Mapping, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

Yell.com has decided to forgo partnering on maps with Google, Microsoft or other potential competitors in favor of building its own propriety map product. The U.K.'s largest directory publisher unveiled a beta version of the Yell Maps product this week.…

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Pay per Call: To Cap or Not to Cap

  • January 7, 2010
  • Charles Laughlin
  • Ad Sales, Call Monetization, Yellow Pages, Internet, Yellow Pages, Print

Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…

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Idearc Exits Bankruptcy, Changes Name

  • January 4, 2010
  • Charles Laughlin
  • Financial Results, Yellow Pages, Internet, Yellow Pages, Print

Idearc Media, which exited bankruptcy on Dec. 31, has changed its name to SuperMedia LLC, as part of an effort to start on a fresh course post-bankruptcy. The restructured company now trades on the NASDAQ Global Market under the symbol…

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YPG-NZ Grows Revenue, but Posts Loss Due to One Offs

  • December 16, 2009
  • Charles Laughlin
  • Financial Results, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

New Zealand's Yellow Pages Group posted a net loss after tax of NZ$338 million for the financial year ended June 30, but much of the loss resulted from one-time items. The company actually managed to grow revenues 1.4 percent to…

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Telmetrics Sees Big Growth in PPC

  • December 16, 2009
  • Charles Laughlin
  • Call Monetization, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Call measurement firm Telmetrics has issued an announcement detailing its predictions for how pay per call will evolve in 2010. We think it's a pretty good list. Here is our summation of what they say, with some commentary of our…

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Idearc, RHD Near Exit From Bankruptcy

  • December 13, 2009
  • Charles Laughlin
  • Financial Results, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Reuters is reporting that both Idearc and R.H. Donnelley are close to completing their bankruptcy processes, and are planning to hit the ground running with plans to transform themselves from print-centric to multiproduct businesses. The following quote from Idearc CEO…

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ILM:09: Mobile SuperForum

  • December 10, 2009
  • Charles Laughlin
  • Google, Mobile, Online/Interactive

Kicking off this afternoon's Mobile SuperForum, BIA/Kelsey analyst Mike Boland walked through a number of key trends he sees affecting the development of mobile local search. These include rapid hardware improvement, the increasing local focus of mobile, the growing appreciate…

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ILM:09: Local a ‘Constant Evolution’ at Google

  • December 10, 2009
  • Charles Laughlin
  • Google, Online/Interactive

Chris LaSala, director, SMB reseller partnerships, Google, updated the audience at ILM:09 on how Google's approach to local monetization is evolving. LaSala walked through a number of new or recent product innovations that raised the ante in Google's effort to…

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ILM:09: Buchwald Says Finding a Niche Is Key to Local

  • December 9, 2009
  • Charles Laughlin
  • Online/Interactive

Brian Buchwald, executive VP, local integrated media at NBC Universal, outlined how consumer preferences for local content are changing, along with the definition of local itself. Buchwald walked through NBC's view of how local is changing, and how NBC is…

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Agendize Expands Into Online Booking

  • December 9, 2009
  • Charles Laughlin
  • Online/Interactive

AgendiZe has rolled out a third-party online scheduling and booking tool that allows publishers to sell SMBs booking and appointment capability via their IYP listing with a widget they can drop onto their own Web site or into an e-mail…

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Making New Product Rollouts Easier for Publishers: A Conversation With Akesios

  • December 7, 2009
  • Charles Laughlin
  • Uncategorized

Akesios is a U.K.-based firm that began as IT consultants for directory publishers. In September, the company launched a technology platform designed to help publishers quickly launch third-party online applications, and manage the performance of these applications through a single…

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Telstra/Sensis to Float Its SouFun Operation

  • December 1, 2009
  • Charles Laughlin
  • Uncategorized

The Australian telecom Telstra plans to take public and then sell off its stake in its SouFun operation in China, which is operated as part of its Sensis directories and search business. SouFun is China's largest real estate and home…

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Digital Newsstand: Food for Thought for YP Industry?

  • November 25, 2009
  • Charles Laughlin
  • Uncategorized

The New York Times reported yesterday that four leading magazine publishers -- Time, Conde Nast, Hearst and Meredith -- are jointly developing an "online newsstand." The initiative has ambitions of becoming the "iTunes of magazines," according to the article. That…

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Business Transformation Top of Mind for European Publishers

  • November 20, 2009
  • Charles Laughlin
  • Uncategorized

I've just spend two days attending the Yellow Pages Today event in Milan, Italy, where publishers engaged in a very compact program that focused on "Repositioning the Yellow Pages." The event was really about how directory publishers have to transform…

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