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Author: Charles Laughlin

This author has written 790 articles
Home Charles Laughlin

France’s PagesJaunes Acquires Deal-a-Day Site

  • February 13, 2011
  • Charles Laughlin
  • Coupons/Deals, Yellow Pages

The French directory publisher PagesJaunes has joined the growing list of global Yellow Pages companies that are building or buying their way into the deal-a-day space. PagesJaunes has acquired the French group buying site top-deals.fr, and has rebranded the product…

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Sensis Joins Deal-a-Day Race

  • February 7, 2011
  • Charles Laughlin
  • Coupons/Deals, Yellow Pages

According to the Australian media news site mUmBRELLA, Sensis has soft-launched a daily deals product called Yellow Pages Offers that is currently live in Sydney, Melbourne and Brisbane. There has been no formal launch, but the site has reportedly been…

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Seattle Makes Concessions on Opt-Out Ordinance

  • February 3, 2011
  • Charles Laughlin
  • Yellow Pages

The City of Seattle has modified its tough Yellow Pages opt-out ordinance, but apparently not sufficiently to make a federal lawsuit challenging the ordinance go away. The city has eliminated a $148 per ton fee for Yellow Pages deliveries in…

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San Francisco Latest to Propose Tough Anti-YP Measure

  • February 2, 2011
  • Charles Laughlin
  • Yellow Pages

The city of San Francisco appears to be next in line to pursue draconian restrictions on the distribution of print Yellow Pages directories. As reported in SF Gate, David Chiu, president of the city's board of supervisors, is pushing legislation…

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Management Shake-Up at Local Insight Media

  • January 31, 2011
  • Charles Laughlin
  • Personnel Moves, Yellow Pages

Local Insight Media President and CEO Scott Pomeroy has resigned, effective Friday. Pomeroy was replaced as interim CEO by Scott Brubaker, a director at the turnaround firm Alvarez & Marsal, and since October 2010, LIM's chief restructuring officer. This move…

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Videobar Aims to Get More Views for Online Videos

  • December 15, 2010
  • Charles Laughlin
  • Online/Interactive, Video, online, Yellow Pages

One of the challenges presented by online video in the directory space is that the video content is often buried inside the IYP listing. This has always seemed like a suboptimal way to present valuable content in a format that…

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ILM:10: The Big Opportunity in Local Sales

  • December 10, 2010
  • Charles Laughlin
  • Ad Sales, Conferences, SMBs, Yellow Pages

The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…

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More News Aplenty at ILM:10

  • December 9, 2010
  • Charles Laughlin
  • Conferences, Online/Interactive

Here are some other key announcements made in conjunction with ILM:10. On the eve of ILM, Telmetrics issued a release detailing its forecast for local search trends in 2011, which include the prediction that SEM churn rates will improve next…

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ILM:10: Checking In on Location-Based Services

  • December 8, 2010
  • Charles Laughlin
  • Conferences, Mobile, Online/Interactive

So why do people check in? Is it, as Gowalla's Andy Ellwood jokingly suggested, because "I am in my 20s and you should just care where I am"? Or are the reasons more substantial? This afternoon's panel on location-based services…

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ILM:10 The New Local News

  • December 8, 2010
  • Charles Laughlin
  • Conferences, News, online, Online/Interactive

The Internet, and now mobile, has long been an excellent way to present the proverbial "hyperlocal" news content, those stories that are just too parochial to make the local news broadcast or the pages of the local metro daily. Finding…

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News Aplenty Being Made at ILM:10

  • December 7, 2010
  • Charles Laughlin
  • Conferences, Online/Interactive

A number of interesting companies in the local space are taking advantage of the buzz surrounding ILM:10, now under way here in Santa Clara, California, to issue press releases announcing new product, partnerships, funding rounds and so on. The following…

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ILM:10: The Evolution of Mobile

  • December 7, 2010
  • Charles Laughlin
  • Mobile, Online/Interactive

This afternoon's Mobile SuperForum kicked off with a review of our Mobile Local Forecast from BIA/Kelsey mobile guru Mike Boland, followed by insights from a collection of mobile industry leaders weighing in on everything from how extensively mobile is being…

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The Week in Yellow: Posts From the Global Yellow Pages Blog

  • December 6, 2010
  • Charles Laughlin
  • Yellow Pages

In case you missed them, here are a few headlines and links to posts over the past week from our Global Yellow Pages blog. You can also subscribe to the RSS feed here, and the e-mail alert here. Independent Publishers Texting for…

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Yellow Pages Around the Globe

  • November 24, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

I recently spent two weeks attending directory industry events and meeting with companies in the space in Europe and Asia. Many of the issues facing the industry are amazingly consistent across geographical boundaries. There is a need to transform, and…

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Yellow Pages Industry Counterpunches Seattle

  • November 15, 2010
  • Charles Laughlin
  • Yellow Pages

During the run up to passage of the strict Yellow Pages opt-in ordinance in Seattle last month, the Yellow Pages industry made it clear that it felt it had a strong argument that the legislation was unconstitutional. Yesterday the industry followed through on…

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ZipLocal Joins Leads Race

  • November 2, 2010
  • Charles Laughlin
  • Call Monetization, Yellow Pages

ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…

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Eniro Announces Rights Issue

  • October 28, 2010
  • Charles Laughlin
  • Yellow Pages

Less than two months after bringing in a new CEO touted as an experienced hand in working out deals to improve a company's financial footing, the Nordics directory and search company Eniro has announced a rights issue worth SEK 2.5…

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AT&T Ad Solutions Down 17% YTD

  • October 21, 2010
  • Charles Laughlin
  • AT&T, Financial Results, Yellow Pages

It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…

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SES Chicago: New Rules for Local Search

  • October 20, 2010
  • Charles Laughlin
  • SEM, Yellow Pages

I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…

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Summit to Explore Blueprints for Building a Better IYP

  • October 19, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet

I am planning to attend an event next month in London called IYP Search Meet 2010, which is aimed at giving those in the Yellow Pages world in charge of making online directory products better an opportunity to share best…

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