Here we are in the middle of National Small Business Week, which seems like a great time to unveil the agenda and key themes of our upcoming SMB conference, which happens Sept. 29-30 at the Marriott Denver Tech Center.…
Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O'Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the…
Brendon Kraham is Google's Director of Emerging Ad Sales and Product Strategy, and his job, essentially is as "Building and scaling Google's next billion ad products." Speaking this morning a BIA/Kelsey's NATIONAL conference here in Dallas, Kraham talked about the…
Brendon Kraham is Google's Director of Emerging Ad Sales and Product Strategy, and his job, essentially is as "Building and scaling Google's next billion ad products." Speaking this morning a BIA/Kelsey's NATIONAL conference here in Dallas, Kraham talked about the…
In a talk this afternoon at BIA/Kelsey's National conference, Ryan Davis, who runs the local business for the Weather Channel, described the Weather Channel as a collection of local sites with really scalable content. Davis talked about Weather's partnerships with local television…
In a talk this afternoon at BIA/Kelsey's National conference, Ryan Davis, who runs the local business for the Weather Channel, described the Weather Channel as a collection of local sites with really scalable content. Davis talked about Weather's partnerships with local television…
Three trends are changing the way brands find and engage with customer at the local level --the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time. These trends, and how marketers…
Three trends are changing the way brands find and engage with customer at the local level --the shift to mobile, the emerge of programmatic buying and the increasing ability to measure performance in real time. These trends, and how marketers…
National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his…
National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his…
YP has made a major push in the past week to become a bigger player in search and to do more to monetize its own search traffic on YP.com, as well as its mobile apps. In the past week the…
Traditional media companies struggle to find the right formula for digital sales. The challenge isn't really about deciding whether to go with a pure digital only approach v. relying completely on existing legacy sales resources. The decision matrix is much…
We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge, and…
Many traditional media companies struggle with how to build their digital sales organizations. Should they recruit a digital only sales force -- and if so, what are the pitfalls and best practices? If an organization chooses an integrated model --…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…
Surviving the shift from tradition to digital revenue may not be the most challenging transformation for media companies. Speaking at BIA/Kelsey's recent Leading in Local: Interactive Local Media conference,Christopher Lee, president of Deseret Digital Media, offered a primer on…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential --…
