Social Search Review

BusinessWeek Reporter Ben Elgin provides a nice overview of Yahoo!'s "differentiation strategy" (vs. Google) using community and "social search." (I believe JudysBook has tried to TM the term "social search.") We wrote about Yahoo!'s broader social strategy and how it…

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Google: Improved Local Imagery

Seeking to match some of the very impressive high-resolution "birdseye" photography now available through Windows Live Local, Google has improved the resolution on some of its aerial coverage. Here's the latest from the Official Google Blog: We're always trying to…

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Local Video and Behavioral Boosting

Here's a broad ClickZ article about media fragmentation, consumer control and video coming to local. These are all themes of the upcoming Drilling Down event. Also eMarketer compiles data from Tacoda-sponsored research showing that behavioral targeting beats contextual. The data…

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Real Estate Roundup

Gary Price has a link-intensive piece today at Search Engine Watch discussing the proliferating tools in real estate search. It's quite thorough and worth a read definitely. Real estate is one of the most interesting verticals since it's map-intensive, involves…

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The Earnings Guessing Game

SiliconBeat and John Battelle raise the question (citing Yahoo! employee Amr Awadallah's reasoned speculation) of whether Google will hit or fall short of estimates. I think the company will hit its targets (but it still may loose if it doesn't…

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ReachLocal Deal with FTD

Loren Baker at Search Engine Journal reports on a large-scale deal between ReachLocal and FTD local florists: ReachLocal and FTD Florists are working together on a customized local search campaign in which 20,000 FTD merchants will be advertising on Google…

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DCCI Becoming Telmetrics

Here's a rebranding case study—call measurement firm DCCI changing its name to telmetrics—that appeared in Ken Clark's YPTalk blog/newsletter. Call tracking will become more important and more central to integrated online-offline campaigns in the very near future. Call tracking will…

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Elusive Millenials

Here's a very very long article in the NY Times (reg. req'd) from Sunday about the elusive "millenials" (people born between 1980 and 2000). If anyone believes that the consumer behavior model and the media landscape isn't fragmenting and radically…

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