Traditional Media Buys Again

Following Scripps, Gannett Buys PointRoll. PointRoll creates rich media ad banners. Speculation is that the deal was worth US$100 million. Here's the Financial Times on the TM buying IM trend (traditional media swallowing Internet media). More consolidation/acquisitions on the way.

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Will IAC Buy Again?

While IAC has said it's basically done with major acquisitions after Ask.com, consider that it just sold its stake in Vivendi Universal for US$3.4 billion. Although the deal is complex and convoluted, it should give IAC the ability to do…

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Advertising and Politics

Riddle: How is advertising like politics? According to MediaSpan CMO Mark Zagorski, they're both local. And he sees more geo-targeting in the future. We obviously agree that local is very important, but it's complex and there are major issues in…

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Not So Long Ago … Map Wars

Because "war" is the metaphor business journalists like to use for competition and almost everything else. . . welcome to "Map Wars." (Cue John Williams' music.) According to Battelle and SiliconValleyWatcher, Google is going to "A9" its mapping but with…

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Bubble Redux?

Not exactly. There are profits this time around and consumers have embranced the Internet. But consider this: Google has a market cap of just over US$81 billion. In 2004, the company had revenues of just over US$3 billion. By contrast,…

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Scripps Grabs Shopzilla

Right on the heels of eBay's costly acquisition of Shopping.com, Cincinnati-based, "diversified media" company E.W. Scripps buys Shopzilla (formerly BizRate). The price was reportedly US$525 million in cash. Scripps owns newpapers, cable networks and local TV affiliates. Now it's made…

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Strong Online Ad Growth Continues

No real surprises here: The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising totaled over $2.8 billion for the first quarter of 2005 making this the highest reported quarter in nine consecutive growth quarters. Q1 2005…

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Thomas Register: 'No More Print'

B2B publisher Thomas Industrial Network, Inc. is discontinuing all print publications in favor of the Internet exclusively. From the press release: Following the 2006 edition of the Thomas Register® of American Manufacturers, Thomas Industrial Network will cease publication of this…

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Is About.com Worth It?

According to Reuters, the NYTimes will pay Primedia $410 million for the network of content sites. That's a lot of money. Presumably the newspaper publisher will use the site for content distrubtion, as a traffic driver and an advertising network/vehicle.…

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Google the Agency?

Over the weekend, Chris Gaither wrote an interesting and entertaining piece in the LA Times about the role of the Google Maximizers. These are the folks who help (mostly large) advertisers improve their campaigns and CTRs on Google. At the…

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