Following in the footsteps of other "small business aggregators," (e.g., Yellow Pages publishers, Web hosts, Newspapers) real estate vertical HomeGain.com has launched a simplified search engine marketing program for local brokers and agents. Dubbed "SearchMaximizer," it will encompass Google, Yahoo!,…
Microsoft formally (and finally) launched its search engine on Monday. What happens now? Of course the market will tighten to some degree. Keynote Systems found that
One of the questions being asked in the wake of the stock hits that Google, Yahoo! and FindWhat took last week is: Can search engine marketing growth be sustained? If the attendence at this year's SES show is any kind…
For years after it was effectively dead, the At Hand URL still allowed access to the front door of a failed experiment. That experiment was an effort to create a nationwide, Internet Yellow Pages network. The idea was a single…
The latest round of Pew consumer research concludes that most search engine users are still confused about what's paid search and what's not. According to a report issued yesterday, 62% of respondents to Pew's telephone survey were "unaware" of a…
We were alerted via Paid Content that Classified Ventures (CV), owners of Cars.com and recent buyers of HomeGain, have acquired NewCars.com. Unlike HomeGain, which is the No. 2 or 3 real estate site, NewCars.com is not among the top automotive…
John Marshall, the fourth Chief Justice of the U.S. Supreme Court, famously said, "The power to tax is the power to destroy." Congress has thus protected the development of e-commerce from the "destructive" power of taxation, under its power to…
Verizon SuperPages today announced the relaunch of its site. The new site is better integrated and more user friendly than the previous version. SuperPages has been impressive in its willingness to embrace the Internet and performance-based marketing for SMEs in…
CBS is just the latest broadcast/cable outlet to say that it will create and distribute content via the Internet. This story (the relationship between TV and the Internet) is getting more complex and much more interesting, with all kinds of…
MediaPost has a story this morning that tries to correct what it says is a misperception, which I am guilty of contributing to, that Google lost its TM case against GEICO. I must admit, I didn't read the decision; I…
Lots has already been written about what a big win Live8 was for AOL and, interestingly, how traditional TV botched the coverage. The timing couldn't have been better for the new AOL portal, which has a huge stake in the…
The Industry Standard covers Google's marketing efforts in Japan. Expect to see similar activity stateside and elsewhere as competition heats up for consumers and as search "matures" as an industry.
In the liability phase of the trial, insurance carrier GEICO has apparently successfully proven a case that Google's AdWords policies (previously allowing use of GEICO marks in the heading or text of ads) potentially created "confusion" in the minds of…
According to this news blurb, Murdoch is seeking to buy video/multi-media search engine Blinkx. That makes a great deal of sense and is really interesting. More thoughts later (after more cups of coffee). _________ More from the LA Times (reg…
As many of you may have read at ClickZ or MediaPost, Ingenio launched an API today that will enable agencies and search engine marketing (SEM) firms to tap directly into Ingenio's bidding engine and distribution. Effectively, this creates additional sales…
After introducing a new and improved dynamic mapping product just weeks ago, Google quickly and smartly integrated it into its local application yesterday. Google is also going to support the Opera and MAC-based Safari browsers. In addition, Google's integrating content…
Here we go again with the my index is bigger than your index stuff. While search industry insiders will gleefully debate this for days and days, it makes not a whiff of difference to ordinary people across the globe. There's…
Despite all the competition in search, Hitwise reported that Google had increased its search market share over the past year. Collectively, Google, Yahoo! and MSN together represented 93.5 percent of all search traffic. Here are the percentages according to the…
Paid Content listened to Rupert Murdoch's earnings call (bless them) and had this to report about Murdoch's local musings (which are full of hubris of course): Murdoch sent a wake-up call to local online players, ticking off the lengthy list…
Sit back and listen to a spellbinding tale of exotic lands, for I, Scheherazade, will enthrall you with stories of intrigue, riches and wonder. Our tale begins with a not-so-far-off-anymore land, a country once known as Qin. Many companies and…
