In a provocative article in today's iMedia Connection newsletter Carat's Ron Belanger (with whom I shared a long table at the iMedia Summit in January) suggests that some paid-search networks adopt a cost-per-acquistion/cost-per-action model to combat click fraud. Regardless of…
The extension of Yahoo!'s content network, combined with Ask's new direct pay-per-click service (and the ramping of pay-per-call) reflects the emergence of multiple online advertising silos. (Let's not forget MSN.) The whole online advertising proposition is becoming more complex, even…
The Open Content Alliance (OCA) is a digital library effort that seems to have been set up to rival Google Print. According to the site: The Open Content Alliance (OCA) represents the collaborative efforts of a group of cultural, technology,…
After writing about GoogleNet and San Francisco, I wanted to chime in on this story of the $100 laptop (the other side of the equation). The story has received a ton of coverage. But if this can be brought to…
The DEMO conference is happening in SoCal this week (not there, trying to get some writing done) and there are some interesting developments that concern local: Local Matters announced its next-generation local search platform. I saw a very early version…
There are lots of broadband data -- seemingly contradictory -- now running around in the market. Pew says: Growth has slowed and will be flat. Nielsen says it's up and continuing to grow: "Two out of every five Americans has…
It was a very interesting day yesterday at DDC2005, which saw keynote speeches from Dex Media's George Burnett and YellowBook's Joe Walsh (both of which seemed to elicit strong reactions) and videotaped interviews of SME advertiser interviews about their advertising…
There are lots of things happening and announcements in the local space. However, I'm in the thick of conference schmoozing so I'm just stealing a few moments to mention something that Peter Zollman reported to me about Google launching classifieds…
Google wi-fi broadband network? -- Om Malik hypothesizes. This would be potentially very appealing for both for consumers and advertisers (creates more reliable geotargeting). "Appealing?" Perhaps that's too tepid -- more like boom chaka laka!If it was free (Google might…
Almost everyone from The Kelsey Group is in Denver for most of this week for our annual directories/Yellow Pages conference, DDC2005. I'm still working furiously to get some things accomplished before I join them tomorrow. So, for now, here are…
While Housingmaps is a novel "mashup" (third-party data on top of maps) Redfin is the real thing. The folks at InfoSpace alerted me to this when I was visiting them in Seattle last week. This is EXACTLY what we've been…
Nielsen//NetRatings issued some very interesting findings late this week that should give newspapers a considerable boost. The company found that "online readers in nine of the top 10 local markets were loyal to the city's top newspaper Web site." In…
It's official: Ask launched its own bidding engine/network. But the company still wants to preserve its Google relationship: "Ask Jeeves plans to continue to display ads from Google's network but will feature them below the listings generated from its own…
Yahoo!'s "FUSE" (Find, Use, Share, Expand) strategy is more apparent in what might be called Yahoo! Local 2.0. The newly launched site, which I was fortunate to preview during a hectic SES conference, combines an impressive and rich array of…
Google added a link to its "personalized home" in the upper right of its Google.com home page. If you click on the link and are not signed in to Google, you'll see weather, quote of the day, word of the…
Perhaps I'm obsessing over this whole user-generated content phenomenon -- and I don't want to overhype it. But in my view, this is one of the most interesting things happening online. I tried to capture the phenomenon in the context…
My apologies to all those who've been repeatedly asking me about the ILM conference and speaking opportunities. I've been buried in work. The agenda is completed. We started with 30+ panels and whittled down, condensed and compacted them into 22…
On the very same day, both Borrell Associates and Jupiter released reports that are quite bullish on the local space. Jupiter, which had taken something of a contrarian position about the outlook for local search (previously the company projected $879…
Paid Content reports Google is: reviewing bids received from multiple technology vendors for the development of a national DWDM fiber network, an optical switching fabric that would cover the entire continental U.S., and ultimately the globe. Here are more details…
On the very same day, both Borrell Associates and Jupiter released reports that are quite bullish on the local space. Jupiter, which had taken something of a contrarian position about the outlook for local search (previously the company projected $879…
