Students, Parents and Search

There are some generally interesting, new consumer findings from Yahoo! (reported in MediaPost) about students' and parents' use of and attitudes toward traditional media and the Internet (specifically search engines). I haven't got lots of time to write about this,…

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Yahoo! Podcast Portal

OK, so podcasting isn't yet part of the seemingly ever-expanding realm of things I find myself tracking these days. I'm just going to mention in passing that it's significant in the following ways: Podcasts are another species of user-generated content…

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Google Reader Take Two

After having Google Reader for the past 72 hours, my initial "hands-on" reaction is very positive. (Critiques: "Labels" aren't working for me, and there's no way to search within the reader -- yet.) But overall it's very easy to use…

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Google (RSS) Reader

Google launched Google Reader earlier today. It joins an already crowded field of RSS readers (and Google's personalized home page and sidebar apps have RSS/feed readers embedded in them; over time integration will be key). RSS readers have implications for…

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Topix 'Contextual News' Links

Newspaper-owned news aggregation site Topix, which has a number of third-party, local news distribution deals with the likes of AOL and Citysearch, among others, launched a very interesting offering recently. Unfortunately, I don't have a great deal of time right…

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CPA to Fight Click Fraud

In a provocative article in today's iMedia Connection newsletter Carat's Ron Belanger (with whom I shared a long table at the iMedia Summit in January) suggests that some paid-search networks adopt a cost-per-acquistion/cost-per-action model to combat click fraud. Regardless of…

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