TrueLocal Making Its Move

TrueLocal is starting to make its move. After many months of "beta"/under-the-radar status, the site is now getting attention and coverage. Today, Search Engine Watch has a nice write-up (plus one of mapping site Metrobot). Recently, TrueLocal acquired the data…

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Monday Roundup

Here's another interesting real estate site/mashup, iGenHome -- sort of a marriage between HomePages.com and Trulia. SiliconBeat has a lot more info. Late last week, AOL brough it's mobile search out of beta. Supported by technology from Israeli company Infogin,…

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The Way We Search Now

Local search is getting a lot better, but one of the things that most engines and sites cannot now do with accuracy is deliver results consistent with the way people actually search. For example, I live in an area of…

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Craig the King of Classifieds

While Craig Newmark would undoubtedly bristle at that characterization, the network of sites that bears his name is the undisputed king of online classifieds (not counting eBay). According to a report put out by Pew, using comScore data, traffic to…

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Ingenio Adds Marchex to Network

Ingenio and Marchex, which is building out a proprietary network of local and vertical destination sites, announced that Ingenio PPCall advertisers would appear on Marchex's network of sites. Marchex subsidiary TrafficLeader is a "simplified search" vendor to YellowPages.com (SBC, BellSouth)…

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Local.com Adds Local Shopping Content

Suddenly everyone wants to offer offline retail information: Google, CNET and now Interchange Corp.'s Local.com. Interchange is providing ShopLocal€™s newspaper circular/FSI data to consumers through Local.com. Local.com is fast and clean, but thin. Interchange recognizes the need to fill out…

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Centro Take Two

My colleague Michael Boland blogged about Integrent's new geo-targeted network Centro, below. When I spoke, now some time ago, to Integrent CEO Shawn Riegsecker (who's on a newspaper panel at ILM:05) he told me he wanted to build a newspaper-based…

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Google Testing PPCall

Matching Yahoo!'s testing of PPCall, Google is testing "Click to Call." No phone numbers are exposed; the service connects advertisers and would-be buyers by clicking an icon. I was unable to find any of the ads live on Google, but…

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