Comments on: Digital Automotive Advertising Drives $15B in 2015 Local Revenues http://staging.blog.biakelsey.com/index.php/2015/05/12/digital-automotive-advertising-drives-15b-in-2015-local-revenues/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Jeanne Landau http://staging.blog.biakelsey.com/index.php/2015/05/12/digital-automotive-advertising-drives-15b-in-2015-local-revenues/comment-page-1/#comment-2918743 Mon, 01 Jun 2015 22:23:47 +0000 http://blog.biakelsey.com/?p=34635#comment-2918743 “The two industries remain closely tied, with the auto industry being dependent on over-the-air television advertising, and all auto vertical subcategories relying heavily on traditional media.”

Thank you for pointing out that balancing a marketing campaign to mostly digital channels doesn’t work for all industries. Yes, digital will increase for auto advertising, but television and traditional channels are still performing well for this industry – so it’s important to continue making the investment into these forms.

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